Rising Trend of Smoking Among Affluent Women Under 45

Market by 2FIRSTS.ai
Apr.22.2024
Rising Trend of Smoking Among Affluent Women Under 45
A new study by UCL reveals smoking rates rising among affluent women under 45, with e-cigarette use increasing significantly.

According to a report from Daily Advent on April 21st, a study released by University College London (UCL) showed an increase in smoking rates among middle-class women under the age of 45.

 

While the smoking rate among working-class women has decreased, the number of affluent women who smoke is increasing. The use of e-cigarettes among women aged 18 to 45 has significantly increased over the past decade, growing from 5.1% to 19.7%, a three-fold increase.

 

Scholars from University College London analyzed data collected from 197,266 adults between October 2013 and October 2023, including 44,052 women of reproductive age (18 to 45 years old). The research data came from the Smoking Toolkit Study, a continuous monthly survey of a nationally representative sample of English adults. The study was funded by the British Cancer Research Center and its findings were published in the journal "BMC Medicine".

 

This study shows that the smoking rate among working-class women and lower socioeconomic groups aged 18 to 45 has decreased from 28.7% to 22.4% over the past decade. However, among women aged 18 to 45 classified as relatively affluent, the smoking rate has increased from 11.7% to 14.9%.

 

Surprisingly, this trend does not apply to men of all social classes, as their smoking rates have remained stable over the past decade.

 

Research also indicates that among female smokers aged 18 to 45, the proportion of those who prefer hand-rolled cigarettes increased from 40.5% to 61.4% over 10 years. The research team speculates that the cost of living crisis may be affecting the financial situation of economically disadvantaged women, thereby impacting their smoking habits, including a shift towards lower-cost hand-rolled tobacco. These economic pressures may contribute to a decrease in smoking rates among lower social class women and encourage those who have not quit smoking to switch to hand-rolled products in order to continue affording their smoking habit.

 

Renowned author Sharon Cox points out, "The reasons for the increasing smoking rates among higher-income women under the age of 45 are not yet clear. However, it may be because the economic pressure of smoking has less impact on this group. Some people may also be turning to cheaper hand-rolled cigarettes, a trend most pronounced among lower-income female smokers, with 68% of them choosing hand-rolled cigarettes by 2023."

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

BAT AGM Highlights Smokeless Strategy, AI Capability and Regulatory Engagement
BAT AGM Highlights Smokeless Strategy, AI Capability and Regulatory Engagement
BAT Chair Luc Jobin told shareholders at the company’s 2026 Annual General Meeting that BAT delivered on its plans in 2025 despite a challenging external environment, with the U.S. business returning to growth, smokeless consumers increasing by more than 15%, improved New Categories contribution, and GBP 6.3 billion returned to shareholders.
Apr.16 by 2FIRSTS.ai
Portugal and Other Countries Submit Objections in Brussels Over UK Smoke-Free Generation Bill
Portugal and Other Countries Submit Objections in Brussels Over UK Smoke-Free Generation Bill
Portugal is among the countries opposing the UK Tobacco and Vapes Bill, which would ban tobacco sales to people born on or after Jan. 1, 2009. According to the report, Portugal, Croatia, the Czech Republic, Greece, Italy, Slovakia and Romania have submitted reasoned opinions and formal observations to Brussels, arguing that the bill breaches post-Brexit arrangements including the Windsor Framework.
Apr.24 by 2FIRSTS.ai
KT&G Overseas Tobacco Revenue Jumps 24.6%, Attracting Global Capital
KT&G Overseas Tobacco Revenue Jumps 24.6%, Attracting Global Capital
South Korean tobacco company KT&G is drawing growing global investor attention after reporting record overseas tobacco sales, with international institutions including Capital Group and BlackRock increasing their stakes.
Business
May.19
Namibia Moves to Tighten Laws on E-Cigarettes and Emerging Nicotine Products
Namibia Moves to Tighten Laws on E-Cigarettes and Emerging Nicotine Products
Namibia is moving to tighten regulation of e-cigarettes and other emerging nicotine products as part of broader tobacco control efforts. Deputy health minister Susan Ndjaleka said the government is reviewing the Tobacco Products Control Act to close regulatory gaps and address emerging tobacco products. Namibia is also working toward joining the Protocol to Eliminate Illicit Trade in Tobacco Products in order to curb the black market and protect public revenue.
Apr.17 by 2FIRSTS.ai
Exclusive | Shenzhen Tobacco Authorities Ask Licensed Chinese Vape Manufacturers to Submit STN Details for U.S.-Bound Products
Exclusive | Shenzhen Tobacco Authorities Ask Licensed Chinese Vape Manufacturers to Submit STN Details for U.S.-Bound Products
Shenzhen tobacco authorities have asked licensed Chinese vape manufacturers to submit STN details for U.S.-bound products, including CTP Portal or STN email screenshots, highlighting a new compliance signal in cross-border oversight.
Apr.02
New York Nicotine Pouch Tax Moves Forward as Critics Question Public Health Impact
New York Nicotine Pouch Tax Moves Forward as Critics Question Public Health Impact
New York Governor Kathy Hochul included in her FY 2027 budget proposal a plan to impose the same 75% wholesale tax on nicotine pouches such as Zyn that applies to cigarettes. The measure is expected to raise USD 18 million in FY 2027 and USD 44 million in FY 2028 after full implementation.
Mar.30 by 2FIRSTS.ai