The Decline of Traditional Cigarettes: Russians Switch to E-Cigarettes

Aug.29.2023
The Decline of Traditional Cigarettes: Russians Switch to E-Cigarettes
Russian cigarette sales drop as smokers shift to e-cigarettes and heated tobacco products, according to Rosstat data.

According to data released by the Russian Federal State Statistics Service (Rosstat) on August 28th, the sales volume of regular cigarettes in Russia is declining as smokers are shifting from traditional cigarettes to e-cigarettes and heated tobacco products.


According to the data, the per capita retail sales volume of various types of cigarettes in Saint Petersburg, Russia, showed an average year-on-year decline of 47% from January to June 2023. In the same period last year, from January to June 2022, the average number of cigarettes sold per person per month in Saint Petersburg was 133, while currently it is only 70. Comparing to the results from the first six months of last year, Saint Petersburg sold an average of 70 cigarettes per person per month.


The decrease in cigarette sales in some major cities may be attributed to the growing popularity of new products, including e-cigarettes and heated tobacco products.


Polina Vilichkina, leader of the big data company "Evotor," points out that the decline in regular cigarette sales is a trend in Russia in recent years. However, this does not mean that people are quitting smoking but rather that smokers are shifting from traditional cigarettes to e-cigarettes.


According to Vilichkina, the younger generation is increasingly turning to e-cigarettes rather than traditional cigarettes when they start smoking.


Furthermore, the growth rate of e-cigarette sales is higher than the decline rate of traditional cigarettes.


At the same time, the sales of smokeless nicotine products are also increasing. It is estimated that the number of stores selling Swedish snus has doubled in the past year. Despite Russia banning the sale of Swedish snus since 2015, smokeless nicotine mixtures are not legally restricted at the federal level. However, authorities in some regions, such as the Arkhangelsk Oblast, do not allow the sale of such products.


Experts believe that the unusual nature of sales data in Saint Petersburg may be attributed to a miscalculation in the statistical methods used by the Russian Federal State Statistics Service.


However, experts believe that the decline in official sales might also be genuine, as the data from the National Statistics Bureau is based on tax revenues and does not account for counterfeit products. Given the decrease in people's income, many individuals have started saving money and turned to purchasing goods from the grey market.


According to experts' estimates, there are numerous websites on the internet that offer opportunities to purchase cigarettes at significantly lower prices than the official rates. However, analyst Ivan Fegekov claims that all products sold on these websites are counterfeit.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

Nevada Considers Nearly Doubling Tobacco Taxes, With $65 Million in New Revenue Expected From Expanded Nicotine Levies
Nevada Considers Nearly Doubling Tobacco Taxes, With $65 Million in New Revenue Expected From Expanded Nicotine Levies
Health groups in Nevada are urging lawmakers to nearly double the state cigarette tax and extend similar tax changes to other nicotine products, including e-cigarettes and nicotine pouches.
Jul.17
Seita’s Julia Neumaier Says France Should Target Vape Access, Not Plain Packaging
Seita’s Julia Neumaier Says France Should Target Vape Access, Not Plain Packaging
Julia Neumaier, general manager of Seita, Imperial Brands’ French subsidiary, said France should focus vaping regulation on access control, age verification, online sales and distribution channels, rather than applying tobacco-style plain packaging to vaping products.
Jul.15
AHA Journal Study: WS-23 Triples Premature Heartbeats, Raising Concerns Over Vape Cooling Agents
AHA Journal Study: WS-23 Triples Premature Heartbeats, Raising Concerns Over Vape Cooling Agents
A University of Louisville research team published a study in an American Heart Association journal suggesting that synthetic cooling agents used in e-cigarettes, including WS-3 and WS-23, may disrupt cardiac electrical activity and increase arrhythmia risk. In animal experiments, WS-23 tripled premature heartbeats.
Jun.16
JT Plans ¥800 Billion Investment in Heated Tobacco Over Three Years, Betting on Ploom as Second Growth Engine
JT Plans ¥800 Billion Investment in Heated Tobacco Over Three Years, Betting on Ploom as Second Growth Engine
Japan Tobacco Inc. (JT) CEO Takehiko Tsutsui said the company plans to invest about ¥800 billion (approximately US$5.4 billion) in heated tobacco products over three years through 2028, aiming to establish Ploom as a second growth engine after combustible cigarettes. Tsutsui said Ploom AURA helped JT increase its share of Japan’s heated tobacco market to 15.8% in the first quarter of 2026. Ploom products are now available in 29 markets, with Ploom AURA sold in 25 markets including Japan. JT also plans to continue its cigarette business while positioning its food operations, particularly frozen noodle products in North America, as another growth opportunity.
Jul.23
How AI Is Rewriting the Talent Playbook for the Nicotine Industry: JTI’s Case
How AI Is Rewriting the Talent Playbook for the Nicotine Industry: JTI’s Case
AI is moving from a back-office tool to a core organizational capability in the nicotine industry. Based on JTI’s responses, this 2Firsts feature examines how AI is reshaping talent strategy, internal mobility, decision-making and human accountability as global tobacco companies compete in the shift toward new nicotine categories.
Jun.17
PMI Q2 Revenue Rises 10.4% as IQOS and VEEV Expand, U.S. ZYN Growth Slows
PMI Q2 Revenue Rises 10.4% as IQOS and VEEV Expand, U.S. ZYN Growth Slows
Philip Morris International’s second-quarter net revenues rose 10.4% to a record $11.19 billion, as heated tobacco and e-vapor expanded across international markets. IQOS remained the main smoke-free growth engine, while VEEV shipments jumped 55.1%. In the United States, however, ZYN shipments increased just 1.8% and consumer offtake was broadly flat to slightly higher. Cigarette volumes also rose, showing that PMI’s transformation is advancing, but growth is becoming increasingly uneven across categories and markets.
PMI
Jul.22