Tobacco tax may be associated with higher e-cigarette use among young people

Industry Insight
Jun.15.2022
Globally, most adolescents who experiment with vaping don't develop an addiction, but the way tobacco products were taxed may be linked with higher e-cigarette use among young people, according to new University of Queensland research.

Globally, most adolescents who experiment with vaping don't develop an addiction, but the way tobacco products were taxed may be linked with higher e-cigarette use among young people, according to new University of Queensland research.

 

Lead author Dr Gary Chan from UQ's National Centre for Youth Substance Use Research said the UQ study analyzed data from nearly 152,000 teens in 47 countries who participated in a World Health Organization (WHO) Tobacco Survey between 2015 and 2018.

 

Dr Chan said there are two likely reasons why there are low levels of frequent vaping among young people.

 

"E-cigarettes are often sold in colorful packages with highly palatable flavors that appeal to adolescents, and this could lead to experimentation but not continued use.

 

"While some e-cigarettes contain high levels of nicotine, adolescents can also vape non-nicotine or low nicotine e-cigarettes which are less addictive."

 

E-cigarettes heat flavorings, chemicals, and nicotine (extracted from tobacco), to create an aerosol that is inhaled.

 

In Australia, it is illegal to use, sell or buy nicotine for use in e-cigarettes without a prescription.

 

The study examined if there was a link between the number of adolescents using e-cigarettes and WHO's tobacco use monitoring and prevention policies (monitoring, smoke-free policies, cessation programs, warning about the dangers of tobacco, advertising bans and taxation).

 

"We found that higher tobacco taxes were associated with higher levels of youth vaping," Dr Chan said.

 

"This could suggest that young people in countries with a higher tobacco tax might be substituting traditional cigarettes with e-cigarettes.

 

"We hope the results will be used to develop and implement comprehensive global strategies and policies to limit the increase of e-cigarette use in low and middle-income countries."

 

A previous study co-led by UQ's Dr Chan found TikTok exposes young people to videos that could reinforce a positive attitude towards vaping and e-cigarette usage, with little reference to health consequences.

 

"Considering how accessible these videos are to young people, and previous studies associating exposure to vaping-related content with increased e-cigarette use, age restrictions on social media platforms are recommended," Dr Chan said.

 

Source:NEWS MEDICAL

Reynolds Puts Nearly 183,000 U.S. Contracted Outlets Under Age-Verification Rules, Covering 94% of Volume — Can It Shift an Unauthorized Vape Market?
Reynolds Puts Nearly 183,000 U.S. Contracted Outlets Under Age-Verification Rules, Covering 94% of Volume — Can It Shift an Unauthorized Vape Market?
Reynolds American says nearly 183,000 U.S. retail outlets are under contract, with its Retail Marketing Plan Contract covering about 94% of company volume and requiring point-of-sale age verification. The company combines those contracts with We Card, TruAge, NACS-linked infrastructure and POS integration, while enhanced Vuse Pro retail rules add ID scanning, purchase limits and stronger underage-sales accountability. The initial Vuse Pro rollout targets about 50,000 stores. The system is taking shape as unauthorized vapor products remain dominant in parts of the U.S. market: a 2026 study estimated they accounted for 69.4% of tracked brick-and-mortar e-cigarette dollar sales in December 2025.
Special Report
Oct.15
Australian Coalition Taskforce Calls for 80% Tobacco Tax Cut to Combat Illicit Market
Australian Coalition Taskforce Calls for 80% Tobacco Tax Cut to Combat Illicit Market
According to SGST on August 26, 2026, Australia’s Coalition Illegal Tobacco Taskforce released a report recommending an up to 80% cut in tobacco excise to reduce the appeal of the illicit tobacco market. The report claimed organised crime groups now control about 80% of Australia’s tobacco market and argued that high excise rates have widened the price gap between legal and illegal products. The recommendation remains a policy proposal and has not been adopted by the Australian government, which said its focus remains on enforcement, compliance and additional resources.
Aug.27
Spain Cigarette Volumes Fall 5.2% in August, BAT Drops 14.5%, JTI Gains Share; France Down 8.3% on Adjusted Basis
Spain Cigarette Volumes Fall 5.2% in August, BAT Drops 14.5%, JTI Gains Share; France Down 8.3% on Adjusted Basis
Spain's cigarette volumes declined 5.2% year over year in August 2026, according to government data cited by UBS and reported by Investing.com on October 7. British American Tobacco's volumes fell 14.5%, followed by Imperial Brands at 8.8%, Philip Morris International at 6.6% and Japan Tobacco at 4.6%. JTI was the only one of the four companies to gain cigarette market share, rising six basis points to 26.7%. In France, official customs data showed an unadjusted 3.7% decline in cigarette deliveries. Adjusting for the difference in delivery days produces a decline of approximately 8.3%, consistent with the UBS figure. The bank also estimated the earnings exposure of major tobacco companies to both markets.
Market
Oct.13
Philippines Mandates Safety Certification for Nicotine Pouches, Gives Industry 12 Months to Comply
Philippines Mandates Safety Certification for Nicotine Pouches, Gives Industry 12 Months to Comply
The Philippines Department of Trade and Industry has placed nicotine pouches under mandatory product certification through Department Administrative Order No. 26-07, Series of 2026. Nicotine pouches must obtain a Philippine Standard, or PS, license before they can be manufactured, imported, packed, distributed or sold in the country. The regime requires testing for nicotine content, pH and water activity, while packaging must disclose nicotine strength, ingredients, allergens, batch information, the PS certification mark and prescribed health warnings. Existing market participants have a 12-month transition period to comply.
Regulations
Oct.12
Inside Nicotine-Pouch M&A Through Imperial's Yoik Deal: Latham, KPMG, PwC, Goldman Sachs and Morgan Stanley Form the Adviser Lineup
Inside Nicotine-Pouch M&A Through Imperial's Yoik Deal: Latham, KPMG, PwC, Goldman Sachs and Morgan Stanley Form the Adviser Lineup
Imperial Brands' acquisition of Swedish Helwit owner Yoik Group AB has highlighted the professional-services firms supporting cross-border oral nicotine M&A. Latham & Watkins and KPMG advised Imperial, while PwC and TM & Partners advised Yoik. KPMG also appeared on Imperial's acquisition of Black Buffalo earlier in 2026, while PwC played an extensive role in KT&G's acquisition of Swedish nicotine-pouch company Another Snus Factory. Imperial's public disclosures put the global modern oral nicotine delivery market at approximately £8.8 billion in retail sales and 23.5 billion pouches in 2024
Sep.20
How Many Nicotine Pouch Factories Does Europe Need? 2Firsts Interviews AIRSCREAM on the OEM Market
How Many Nicotine Pouch Factories Does Europe Need? 2Firsts Interviews AIRSCREAM on the OEM Market
At InterTabac 2026, nicotine pouch growth was visible not only in brands but across equipment, raw materials and OEM manufacturing. 2Firsts interviewed AIRSCREAM commercial head Steve Moore on how many pouch factories Europe may ultimately need and where manufacturers can differentiate, from formulation and flavour to pouch materials, production consistency and customer service. The category continues to expand, but questions remain over future capacity, consolidation and the long-term structure of the supply chain.
Sep.18