Vuse continues to eat into Juul's market share

According to the latest analysis of convenience store data by Nielsen, Vuse continues to chip away at Juul's market share in the US electronic cigarette market. This report covers a four-week period up until August.

In recent months, the possibility of Juul Labs Inc.'s e-cigarettes being banned from US retail shelves has accelerated the market share increase for Reynolds Tobacco. Its Vuse brand e-cigarettes have continued to rise, up from 37.4% in the last report to 39%, while Juul dropped from 30.7% to 29.4%.

In the latest sales report, Juul's market share dropped from 50.2% on August 10th, 2019 to 20.1%. In contrast, Vuse saw a 39.8% increase, while NJoy decreased by 11.5% and blu saw a drop of 29.9%.

Although the revenue of electronic cigarettes is growing compared to the previous month and the previous year, Nielsen found that this category still only accounts for 7% of the nicotine market in the United States. In contrast, traditional cigarettes account for 77% and smokeless products, such as snuff, account for 11%.

Industry analysts have stated that according to the latest Nielsen report, sales of traditional cigarettes have decreased by 1.5% in dollar terms year on year. This is primarily due to inflation, especially as it relates to the rising prices of natural gas and energy, which have led to increased costs for smokers.

In recent months, manufacturers have been offsetting declining sales by increasing the price of each pack of cigarettes. Over the past 10 months, many premium cigarette brands from Reynolds Tobacco have been priced at least $1.05 higher, totaling a price increase of $1.62 since January 2020.

As of August, the traditional cigarette sales of Philip Morris in the United States have decreased by 3.9 percent year-on-year, while Reynolds tobacco has increased by 1.3 percent, and ITG Brands LLC has grown by 1.4 percent.

Philip Morris holds the highest market share at 51.4%, with the best-selling Marlboro brand accounting for 45.8% of the total market share.

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