According to the latest analysis of convenience store data by Nielsen, Vuse continues to chip away at Juul's market share in the US electronic cigarette market. This report covers a four-week period up until August.
In recent months, the possibility of Juul Labs Inc.'s e-cigarettes being banned from US retail shelves has accelerated the market share increase for Reynolds Tobacco. Its Vuse brand e-cigarettes have continued to rise, up from 37.4% in the last report to 39%, while Juul dropped from 30.7% to 29.4%.
In the latest sales report, Juul's market share dropped from 50.2% on August 10th, 2019 to 20.1%. In contrast, Vuse saw a 39.8% increase, while NJoy decreased by 11.5% and blu saw a drop of 29.9%.
Although the revenue of electronic cigarettes is growing compared to the previous month and the previous year, Nielsen found that this category still only accounts for 7% of the nicotine market in the United States. In contrast, traditional cigarettes account for 77% and smokeless products, such as snuff, account for 11%.
Industry analysts have stated that according to the latest Nielsen report, sales of traditional cigarettes have decreased by 1.5% in dollar terms year on year. This is primarily due to inflation, especially as it relates to the rising prices of natural gas and energy, which have led to increased costs for smokers.
In recent months, manufacturers have been offsetting declining sales by increasing the price of each pack of cigarettes. Over the past 10 months, many premium cigarette brands from Reynolds Tobacco have been priced at least $1.05 higher, totaling a price increase of $1.62 since January 2020.
As of August, the traditional cigarette sales of Philip Morris in the United States have decreased by 3.9 percent year-on-year, while Reynolds tobacco has increased by 1.3 percent, and ITG Brands LLC has grown by 1.4 percent.
Philip Morris holds the highest market share at 51.4%, with the best-selling Marlboro brand accounting for 45.8% of the total market share.
Statement:
This article is compiled from third-party information and is intended solely for industry exchange and learning purposes.
This article does not represent the views of 2FIRSTS and 2FIRSTS cannot confirm the authenticity and accuracy of the content. The translation of this article is only intended for industry exchange and research.
Due to limitations in translation ability, the translated article may not fully correspond with the original text. Please refer to the original article for accuracy.
2FIRSTS aligns completely with the Chinese government on any domestic, Hong Kong, Macau, Taiwan, and foreign issues and positions.
The copyright of the compiled information belongs to the original media and author. If there is any infringement, please contact us to request removal.
Disclaimer
This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.
Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.
The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.
This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.
Copyright Notice
This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.
No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.
For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.
AI-Assisted Translation and Editing Notice
Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.
Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.
