According to N News on June 17th, British American Tobacco Rothmans has announced the launch of six upgraded versions of their liquid e-cigarette brand "VUSE GO 2.0" on the 17th. This move aims to significantly expand the range of non-combustible product options for adult smokers.
Prior to this, VUSE launched two new flavors, "Rainbow Mix" and "Purple Spark", on the 10th. These flavors did not exist in the previous product line. The new additions include Purple Fresh, Summer Fresh, Sunset Fresh, Cool Fresh, Pearl Fresh, and Green Spark.
These six products are part of the first generation "Vuse Go" lineup that was first released in South Korea in July of last year. With the addition of new products, the "VUSE GO 2.0" series has expanded to a total of eight products.
The spokesperson for British American Tobacco said,
VUSE will continue to expand its product line to meet customer needs in various ways and increase its leadership position in the e-cigarette market in South Korea.
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