The World Vape Show was held at the Dubai World Trade Center from June 12th to 14th. During the event, 2FIRSTS had a conversation with Sanking, the head of Anyx, a brand under the Yijiate Group, where he discussed the market performance of Anyx, new products, and future development plans.
According to Sanking, the ANYX brand specializes in pod systems, including both open and closed systems, and also has entered the disposable e-cigarette market. The brand is continuously innovating its technology and has recently launched four new products, including Anyx-pro, Anyx-go, Anyx-polo, and Anyx-max.
Sanking stated that ANYX primarily focuses its market in Europe, particularly in Italy and Spain, as well as in South America, the Middle East, and Southeast Asia, with the best performance seen in the Italian market. The brand name "ANYX" combines "any + possible," symbolizing endless possibilities and emphasizing user needs and perception.
This is ANYX's first participation in the world e-cigarette exhibition in Dubai. The Middle East market is a completely new territory for ANYX, as the brand only started expanding into this market at the end of 2022. Sanking stated that despite being a relatively new brand, the Middle East market will be a strategic focus for future extensive deployment.
At this exhibition, ANYX showcased its latest atomization core technology G-mesh and the products using it. While ANYX introduced a large-screen e-cigarette based on cartridge replacement, it remains cautious towards disposable large-screen e-cigarettes due to concerns about resource waste and environmental issues.
Sanking stated that the Middle East market has tremendous potential, and ANYX is currently in discussions with multiple local distributors for collaboration. The brand's plan is to combine online and offline experiences and user operations to increase market share. In the future, ANYX will launch products that better cater to the preferences of local consumers based on market demand, and will collaborate deeply with local partners.
Sanking stated that ANYX will focus on the European market and continue to explore opportunities in other emerging markets in the future. The brand will introduce products tailored to consumer demands based on market conditions, aiming to enhance user experience through technological innovation.
Finally, Sanking gave high praise to the e-cigarette exhibition in Dubai, considering it the largest in the world with significant influence. The large number of exhibitors, distributors, and visitors, along with intense competition, reflects the industry's enormous potential and development trends.
He called on all industry participants to focus on the product itself and user experience, rather than solely concentrate on price wars.
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