According to a report from Uranews on March 4th, the Yamalo-Nenets Autonomous Okrug in Russia has become the country's first autonomous region to use heated tobacco products. According to the Russian media outlet Sever-Press:
In 2023, sales in Yamalo-Nenets Autonomous Okrug increased by 41% compared to 2022. Despite a 7% increase in the cost of heated tobacco products, the region remains the top-ranked in Russia.
In 2023, the most purchased item by the Amarl people was cigarettes, followed by heated tobacco products, and thirdly, e-cigarettes.
In the region, there are over 5700 packs of heated tobacco products for every 1,000 adult residents, making them second only to traditional cigarettes in popularity. In the final quarter of 2023, Amal stores sold a total of 2.2 million packs of heated tobacco products, with a total value of 390 million rubles (4,264,650 USD), while only 11.5 million packs of cigarettes were sold. Vapes (e-cigarettes) ranked third, selling 102,200 units in 2023.
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