According to a report from ABC News on June 14th, Australian border forces have seized over 1.3 million nicotine pouches since January, a 950% increase from the previous two years. In Australia, it is illegal to sell, purchase, or promote nicotine pouches without a prescription from a doctor.
In January, the Australian federal government officially banned the importation of e-cigarettes and increased enforcement efforts, with plans to prohibit domestic production, advertising, supply, and commercial ownership of non-therapeutic e-cigarettes.
James Payne, the aviation goods supervisor for the Australian Border Force, seized thousands of cans of nicotine pouches at Perth Airport. The majority of these goods were from Sweden, with China being another major source country.
ABC reported that these nicotine pouches resemble candy containers, with bright packaging and flavors such as black cherry, lemon citrus, and double apple, designed to attract young people just like e-cigarettes. The Western Australia Department of Health stated that they will continue to enhance routine compliance checks on tobacco retailers, and if nicotine pouches are found, they will be confiscated and destroyed. Retailers may receive official warnings and could face criminal prosecution.
Nicotine pouches are legal in some European countries and the United States, with a major brand owned by a tobacco company sponsoring the McLaren Formula One team. Athletes and social media influencers are also using or promoting these nicotine pouches. However, the U.S. Food and Drug Administration, which has not yet approved the use of nicotine pouches, emphasizes that there is no strong evidence indicating that nicotine pouches can help people quit smoking or quit e-cigarettes.
The Australian Therapeutic Goods Administration is particularly concerned about the harm of nicotine to children, stating that there is evidence to suggest that nicotine may damage the development of the adolescent brain.
Australia's Health Minister, Mark Butler, expressed deep concern over nicotine pouches. In May of this year, he wrote a letter to Meta, requesting that the company remove advertisements for nicotine pouches from Facebook and Instagram.
However, there are still some posts on social media platforms promoting these products.
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