BAT Japan to Increase Non-combustible Tobacco Users to 50 Million by 2030

BAT by 2FIRSTS.ai

Apr.09.2024

BAT Japan to Increase Non-combustible Tobacco Users to 50 Million by 2030

BAT Japan executives Mariel Macrum and Eli Critik introduce the new glo hyper pro series in Japan market, aiming for growth.

According to a report from Mynavi, Mariel Macrum, Vice President and Head of Marketing at British American Tobacco Japan (BAT Japan), and Eli Critik, Global Head of BAT's heated tobacco product, recently gave an interview to the media detailing the launch of the glo hyper pro series and its brand strategy in the Japanese market.

Japan has become the first market to launch the glo series of tobacco products. Due to the increasing demand for non-combustible tobacco products, British American Tobacco released the latest glo hyper pro series in December last year. McCrae stated that the company's goal is to increase the number of users of non-combustible tobacco products from 23.9 million to 50 million by 2030, and to increase the revenue contribution from non-combustible tobacco business to 50%.

The newly released glo hyper pro device perfectly showcases the breakthrough in heated tobacco technology by British American Tobacco. This device has a maximum heat of 300°C, compared to the glo hyper X2 released in May last year which was only 250°C. The device also has a shortened activation time of 15 seconds. In terms of design, the newly developed StickSeal technology has been applied to the tobacco stick, effectively solving the issue of tobacco residue falling off. Additionally, the vaporizer also features innovation: with a simple twist, users can freely choose their heating mode based on personal preference.

According to Kritik, BAT has also played a significant role in promoting improvements to the cigarette stick.

Furthermore, the company plans to introduce more flavors of non-combustible tobacco products in the Japanese market in the near future. This tobacco product, which features new StickSeal technology, offers Japanese consumers a superior taste profile and better hygiene conditions.

Kretik said their goal is to enhance user experience through two methods: devices and e-cigarettes. The AMOLED display screen and TASTE SELECT knob are the two main focuses of the new device. The new organic EL display screen will allow users to more intuitively understand battery level, heating mode, and ignition status. Additionally, the device's charging efficiency has significantly improved, with 80% of the battery being able to be fully charged within 60 minutes.

References:

[1] BAT本社の加熱式製品の責任者が来日

Also Read:

[1] BAT Extends Partnership with McLaren F1 Team, Unveiling MCL38 Design by Japanese Artist

[2] BAT CEO Warns Disposable E-Cigarette Ban Will Backfire

[3] BAT's Strategy in Capital Markets and New Tobacco Products

#Asia #Japan #Technology.#Heated tobacco products #Major companies

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

South Korea’s President Raises Safety Concerns Over Nicotine Alternatives at Cabinet Meeting

South Korea’s Cabinet has approved an amendment to the Tobacco Business Act that legally classifies liquid e-cigarettes as tobacco products. Under the revision, any product containing tobacco or nicotine will fall under tobacco regulation, explicitly including synthetic nicotine vapes. The move addresses long-standing regulatory and taxation gaps.

Dec.16 by 2FIRSTS.ai

Breaking News | China Deploys Full-Chain Crackdown on Illicit Tobacco, Enforcement Storm Looms for Illegal Tobacco and E-Cigarettes

China has issued a high-level directive to crack down on illicit tobacco activities, bringing e-cigarettes and nicotine pouches under tighter enforcement. The move follows a Premier-led meeting and underscores stepped-up oversight across the tobacco supply chain, amid the sector’s continued fiscal importance.

Dec.18

AIRSCREAM Solidifies South African Leadership & Championing Truth in Vaping

As South Africa’s leading lifestyle vaping brand, AIRSCREAM is accelerating its regional growth strategy with the launch of its bold new initiative, “Trust ML, Not Puff.” The campaign calls for factual, millilitre (ml)-based transparency across the vaping industry, directly confronting misleading puff-count marketing practices and promoting clear, standardised information that reflects the true value and capacity of vaping products.

Nov.28

Lancet Study Finds Rising Use of Nicotine Pouches in Britain

A study published in The Lancet has found that nicotine pouch use is increasing in Britain, particularly among young men. Usage among people aged 16 to 24 has risen sharply since early 2022.