UK unveils e-cigarette tax plan, adding £2.20 per 10ml of e-liquid starting in 2026

Oct.31.2024
UK unveils e-cigarette tax plan, adding £2.20 per 10ml of e-liquid starting in 2026
UK budget plan to raise e-cigarette and tobacco taxes from October 2026, adding a £2.20 tax per 10ml of e-cigarette liquid. UKVIA criticizes the move as unfair, expressing concern it could impact 3 million adults who quit smoking using e-cigarettes.

UK Chancellor of the Exchequer Rachel Reeves announced in her budget report that the cost of e-cigarettes and tobacco will increase due to a new round of tax hikes, according to a BBC report on October 31.

 

Starting in October 2026, a new tax of £2.20 will be levied on every 10 milliliters of e-cigarette liquid. At the same time, the tobacco tax on every 100 cigarettes will increase by the same amount to "maintain the economic incentives for switching from tobacco to e-cigarettes."

 

In the last budget before losing the general election, the former Conservative government announced its intention to introduce a tax on e-cigarettes and launched a public consultation to discuss these changes. They stated that the purpose of the tax was to make e-cigarettes less accessible to young people and non-smokers, while raising funds for vital public services such as the National Health Service (NHS). 

 

Previously, the government had proposed levying different levels of tax based on the varying levels of nicotine in e-cigarette liquid, but Rifkin opted for a uniform tax rate.

 

John Dunn, the head of the UK Vaping Industry Association (UKVIA), has called the e-cigarette tax a "ridiculous move" that punishes those who use e-cigarettes as a smoking cessation method.

 

"Around three million adults have quit smoking thanks to e-cigarettes, providing strong evidence that they are the most effective method of quitting smoking. This has saved the National Health Service (NHS) millions of pounds that would have been spent on treating smoking-related illnesses."

 

The newly elected Labour government has announced plans to stop marketing e-cigarette brands to children and intends to ban the use of disposable e-cigarettes by June 2025.

 

In addition, ministers have pledged to continue former Prime Minister Rishi Sunak's plan to ban those born in 2009 or later from buying cigarettes.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Altria’s Nicotine Pouch Rollout in the U.S.: On! PLUS May Launch on October 14, Not Yet FDA-Approved
Altria’s Nicotine Pouch Rollout in the U.S.: On! PLUS May Launch on October 14, Not Yet FDA-Approved
Altria’s new nicotine pouch On! PLUS™ is slated to launch in the U.S. on October 14, debuting in North Carolina, Texas, and Florida. The product uses NICOSILK™ technology and will offer multiple nicotine strengths. FDA approval has not yet been granted, but Helix says it is proceeding in line with compliance requirements.
Oct.11 by 2FIRSTS.ai
Euromonitor: RRP Market Reaches $74 Billion, Accounting for 12.7% of Global Nicotine Industry as Five Key Trends Drive Transformation
Euromonitor: RRP Market Reaches $74 Billion, Accounting for 12.7% of Global Nicotine Industry as Five Key Trends Drive Transformation
In 2025, global tobacco leaf production surged, but prices stagnated as climate change intensified farming risks. 2Firsts reports from the ITGA meeting, revealing structural challenges and transition pressures in the industry.
Sep.29
U.S. State of Texas Launches Free Online Anti-Vaping Program for Youth
U.S. State of Texas Launches Free Online Anti-Vaping Program for Youth
U.S. State of Texas has introduced a free, statewide online program (ETAP) for individuals under 21 referred for tobacco or e-cigarette possession, offering education on addiction and prevention as an alternative to disciplinary action.
Sep.10
BAT Pauses U.S. Launch of Unlicensed Vuse One Vape amid FDA Crackdown — Reuters
BAT Pauses U.S. Launch of Unlicensed Vuse One Vape amid FDA Crackdown — Reuters
British American Tobacco has paused the U.S. pilot launch of its unlicensed Vuse One vape amid intensified FDA enforcement.
Oct.28 by 2FIRSTS.ai
Baltimore Moves to Zone Smoke Shops, Set Minimum Distance From Schools
Baltimore Moves to Zone Smoke Shops, Set Minimum Distance From Schools
Baltimore’s City Council in Maryland, building on recently enacted restrictions on “small box” dollar-store chains, has proposed a package of regulations for tobacco and vape retailers. The measures would create a standalone land-use category for “smoke shops,” establish distance buffers from schools and parks, limit exterior signage brightness, and schedule an informational hearing.
Oct.29 by 2FIRSTS.ai
Reynolds American Appoints Dawn-Marie Hutchinson as Senior Vice President and Chief Information Officer
Reynolds American Appoints Dawn-Marie Hutchinson as Senior Vice President and Chief Information Officer
Reynolds American Inc. has appointed Dawn-Marie Hutchinson as Senior Vice President and Chief Information Officer, effective October 1, 2025. She will lead the company’s technology, data, and cybersecurity strategy, bringing experience from BAT, GSK, and Urban Outfitters.
Sep.11 by 2FIRSTS.ai