Controversy Surrounding Proposed Ban on Flavored E-cigarette Sales in Utah

Regulations by 2FIRSTS.ai
Feb.23.2024
Controversy Surrounding Proposed Ban on Flavored E-cigarette Sales in Utah
A bill in Utah banning most flavored e-cigarette sales is sparking concerns among opponents, fearing it will "destroy" the industry.

According to a report from Saint George on February 21st, a bill in Utah that would ban the sale of most flavored e-cigarette products is causing concern among opponents who fear it could "destroy" the state's e-cigarette industry. Supporters, however, believe that the ban will help curb nicotine addiction among young people in Utah.

 

Utah State Senator Jen Plumb is advocating for a ban on the sale of flavored e-cigarette products in SB 61. Plumb's proposed bill not only prohibits the sale of flavored e-cigarette products, but also includes a ban on the sale of e-cigarette products that have not received market authorization from the US FDA. Additionally, the bill calls for the creation of a registry listing all e-cigarette products sold in the state.

 

This bill was passed in the Senate vote on February 13 by a vote of 20 to 3, and will now be submitted to the House for a final vote.

 

However, among the senators opposing the bill is Todd Weiler from the Republican Party, who dubbed SB 61 a "anti-business bill" and proposed an alternative bill centered around a suggestion from the Utah State E-Cigarette Industry Association, which does not involve flavored products.

 

The state has around 300 specialty tobacco shops, and Weiler warns that SB 61 "will likely bankrupt some or most of these shops. This is an anti-business bill.

 

E-cigarette store owner Brendon Gunn believes that if the Prop 9 bill is passed, it will destroy his business and many others in Utah.

 

Although the data from 2019 to 2023 showed a decrease in e-cigarette use among teenagers in Utah from 12.4% to 7.4%, many, including Governor Gann, still harbor doubts about this legislation.

 

Gon said, "I believe they (legislators) are using children to do dirty work for big tobacco companies."

 

If SB 61 becomes law, Juan Bravo, the president of the Utah e-cigarette industry association, said they are prepared to sue the Utah government over the matter.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Malaysian state of Selangor proposes sharing e-cigarette tax revenue with federal government for local enforcement agencies
Malaysian state of Selangor proposes sharing e-cigarette tax revenue with federal government for local enforcement agencies
Selangor, Malaysia proposes federal government share e-cigarette tax revenues for local enforcement, suggesting collaboration for better regulation.
Oct.13 by 2FIRSTS.ai
Ireland Implements 50c per ml Tax on E-Liquids Starting Nov 1
Ireland Implements 50c per ml Tax on E-Liquids Starting Nov 1
From November 1, 2025, Ireland introduces a new E-liquid Products Tax (EPT), adding €0.50 per millilitre to all e-liquid products, including nicotine-free types. Signed into law by Finance Minister Paschal Donohoe, the measure targets youth vaping and requires suppliers to register with Revenue and pay duty at import, manufacturing, or distribution.
Nov.03 by 2FIRSTS.ai
2FIRSTS Data Insight|China’s Vape Exports to the U.S. Hit a Record $590 Million: A Peak Driven by Enforcement Cycles, Not Real Demand
2FIRSTS Data Insight|China’s Vape Exports to the U.S. Hit a Record $590 Million: A Peak Driven by Enforcement Cycles, Not Real Demand
China’s vape exports to the U.S. surged to a record $590 million in October 2025—nearly double the usual monthly level and pushing the U.S. share above 50% of China’s global shipments.But the spike was not driven by demand. Instead, it reflected a temporary release created by tightened U.S. enforcement, a collapsed logistics pathway, and a bullwhip-style surge in replenishment.The peak signals more volatility ahead, not recovery.
Special Report
Nov.24
Illegal Vape Suppliers Move Online After Queensland Crackdown
Illegal Vape Suppliers Move Online After Queensland Crackdown
Less than two weeks after Queensland police raided and shut down tobacconists suspected of selling illegal e-cigarettes, at least one supplier has moved its business online. Flyers with QR codes advertising same-day delivery of vapes, tobacco, and nicotine pouches were found taped to electricity poles across the Gold Coast.
Dec.05 by 2FIRSTS.ai
Italian anti-trust agency investigates PMI's marketing of smoke-free products, company denies wrongdoing
Italian anti-trust agency investigates PMI's marketing of smoke-free products, company denies wrongdoing
Italian anti-trust agency investigates Philip Morris International's promotion of smoke-free products, questioning potentially misleading language.
Oct.16 by 2FIRSTS.ai
Canada’s B.C. Passes First Vaping Cost-Recovery Framework, Allowing Government to Sue Manufacturers Over Health Expenses
Canada’s B.C. Passes First Vaping Cost-Recovery Framework, Allowing Government to Sue Manufacturers Over Health Expenses
According to the Nelson Star, British Columbia has passed the Vaping Product Damages and Health Care Costs Recovery Act by a 49–42 vote. The legislation enables the provincial government to seek recovery of future public health costs from vape manufacturers, following models used in opioid and tobacco litigation.
Dec.03