ELFBAR and LOST MARY have announced the formation of an advisory board in the UK to provide strategic guidance for their brands, according to a Reuters report on 21 October.
The board is made up of senior figures from relevant sectors in the UK, including national and local government, medical professionals and law enforcement. Members will be responsible for providing advice on key aspects of the operations and work of the two brands.
Victor Xiao, Global Vice President of ELFBAR and LOST MARY, stated, "The establishment of this committee marks a milestone for the global operations of ELFBAR and LOST MARY. This aligns with our long-term commitment as responsible market leaders in the global e-cigarette industry, as well as our exploration of the role of e-cigarette products in smoking cessation."
"The committee also indicated our intention to address issues such as youth use of e-cigarettes, environmental impact, and illegal trade. Starting from the UK, we also aim to expand this mechanism to other global markets, including the Middle East and Africa."
"Members of the British Advisory Council have held senior positions in their respective fields and have direct work experience in environments related to e-cigarettes, the National Health Service (NHS), and law enforcement. We are privileged to have such a group of experts who bring a wealth of professional knowledge to guide us in becoming a more socially responsible corporate citizen."
Members of the United Kingdom Advisory Council include:
- Former Chief Investigator of the National Crime Agency, Steve Bennett;
- Former Member of Parliament and Undersecretary of State for Environment, Food and Rural Affairs, George Eustice;
- Former CEO of Swindon Borough Council and Deputy CEO of Surrey County Council, Susie Kemp;
- Former Chairman of the Local Government Association, Lord Porter;
- Qualified health psychologist with 20 years of experience in smoking cessation and tobacco harm reduction, NHS-experienced Sairah Salim-Sartoni;
- Non-partisan former Member of the House of Lords, former Labour MP and Prime Minister Gordon Brown's Special Advisor, Lord Hutton; Lord Walney.
Notice
1. This article is provided exclusively for professional research purposes related to industry, technology and policy. Any reference to brands or products is made solely for the purpose of objective description and does not constitute an endorsement, recommendation, or promotion of any brand or product.
2. The use of nicotine products, including but not limited to cigarettes, e-cigarettes, and heated tobacco products, is associated with significant health risks. Users are required to comply with all relevant laws and regulations in their respective jurisdictions.
3. This article is strictly restricted from being accessed or viewed by individuals under the legal age.
Copyright
This article is either an original work by 2Firsts or a reproduction from third-party sources with the original source clearly indicated. The copyright and usage rights of this article belong to 2Firsts or the original source. Unauthorized reproduction, distribution, or any other unauthorized use of this article by any entity or individual is strictly prohibited. Violators will be held legally responsible. For copyright-related matters, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have utilized AI to enhance translation and editing efficiency. However, due to technical limitations, errors may occur. Readers are advised to refer to the sources provided for more accurate information.
This article should not be used as a basis for any investment decisions or advice, and 2Firsts assumes no direct or indirect liability for any errors in the content.
