According to a report by Better Retailing on August 8th, concerns among UK retailers about the upcoming disposable e-cigarette ban are diminishing as more customers are turning to reusable alternatives.
A new study by Action on Smoking and Health (ASH) has found that disposable e-cigarettes are still a common choice among young users, but usage has decreased from 69% in the same period last year to 54%.
Five retailers interviewed last week stated that this trend is also reflected in other customers.
Coventry City Ahmed News, Arif Ahmed mentioned that
Currently, about 50% of our sales are disposable e-cigarettes, as they are much cheaper than refillable ones.
In e-cigarette shops, this ratio is even lower. Online e-cigarette shop Evapo reports that only 15% of customers currently use disposable e-cigarettes.
The UK's ban on disposable e-cigarettes will take effect on April 1, 2025. Currently, the country is regulating the flavors, packaging, advertising, and display of all remaining e-cigarette products.
Since the announcement of the ban on disposable e-cigarettes, many well-known disposable e-cigarette manufacturers or brand owners have introduced reusable, refillable, and rechargeable e-cigarettes. These include ELF BAR, who launched the refillable pod-style product ELFX in April, and LOST MARY, who introduced the LOST MARY BM6000 in May. It is understood that the LOST MARY BM6000 kit comes with a pre-filled 2ml pod (20mg nicotine) and a 10ml e-liquid refill container.
Earlier this year, an industry insider told Better Retailing that many major disposable e-cigarette brands will be launching high-capacity disposable devices to comply with regulations.
For stores, it will be easier as customers can still find products with the same appearance, texture, brand, and price even after the ban.
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