Global E-cigarette Users Reach 82 Million in 2021: Report

Oct.17.2022
Global E-cigarette Users Reach 82 Million in 2021: Report
A report from the UK's public health institution (KAC) shows a 20% increase in global e-cigarette users from 68 million in 2020 to 82 million in 2021.

The GSTHR project is a report from the UK public health organization K•A•C, which indicates that the number of e-cigarette users in 2021 increased by 20% from 68 million in 2020 to 82 million. These figures are based on data from 49 countries, obtained by combining information from various sources, including the 2021 Eurobarometer 506 survey. The new GSTHR briefing provides these findings.


During the discussion of the findings, Tomasz Jerzyński, a data scientist at GSTHR, emphasized the increase in e-cigarette usage rates in specific regions. "In addition to the significant global increase in e-cigarette users, our research indicates that the usage rate of nicotine e-cigarette products is also rapidly increasing in some countries in Europe and North America," said Jerzyński. "This growth is particularly noteworthy because these products have only been on the market for a decade in most markets.


A report has revealed that the largest market for electronic cigarettes is the United States, valued at $10.3 billion, followed by Western Europe ($6.6 billion), the Asia-Pacific region ($4.4 billion), and Eastern Europe ($1.6 billion). Speaking about the significance of this study, Professor Gerry Stimson, Director of Knowledge-Action-Change and Honorary Professor at Imperial College London, stated that these numbers are particularly encouraging given the widespread opposition and efforts to condemn e-cigarettes.


According to the latest data from "Global Tobacco Harm Reduction Status," consumers are finding nicotine e-cigarette products attractive and are using them more and more around the world. Despite bans in many countries, these countries have taken a stance against reducing tobacco harm due to Michael Bloomberg's billions of dollars and his personal passion for fighting nicotine.


In order to reduce the destructive harm of smoking, which results in 8 million deaths per year, governments must be pragmatic. Nicotine electronic cigarette products and other safer nicotine products should be accessible and affordable for those around the world seeking to quit deadly combustible cigarettes as a harm reduction tool.


Statement:


This article is compiled from third-party information and is intended only for industry exchange and learning purposes.


This article does not represent the views of 2FIRSTS, and 2FIRSTS cannot confirm the authenticity or accuracy of the article's content. The translation of this article is for industry exchange and research purposes only.


Due to limitations in the level of translation, the compiled article may not fully reflect the original text. Please refer to the original article for accuracy.


2FIRSTS maintains complete alignment with the Chinese government regarding any statements and positions related to domestic issues, Hong Kong, Macau, Taiwan, and foreign affairs.


Copyright of the compiled information belongs to the original media and authors. If there is any infringement, please contact us for deletion.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

NielsenIQ Data Shows UK Tobacco Market Decline of 12.7% with E-Cigarettes Dropping GBP 225 Million
NielsenIQ Data Shows UK Tobacco Market Decline of 12.7% with E-Cigarettes Dropping GBP 225 Million
According to NielsenIQ data published on December 7, 2025, overall tobacco and nicotine product sales in the UK dropped 12.7% in the 12 months ending September 6, representing more than £1 billion in lost sales.
Dec.15 by 2FIRSTS.ai
Product | Up to 100,000 Puffs and Over 2,000 Puffs per ml: MASKKING, MR FOG, HYPERBAR Roll Out Ultra High-Puff New Devices
Product | Up to 100,000 Puffs and Over 2,000 Puffs per ml: MASKKING, MR FOG, HYPERBAR Roll Out Ultra High-Puff New Devices
In 2025, disposable vapes are shifting from a “puff count race” to a focus on user experience. While 30,000–50,000 puffs has become mainstream, brands like MASKKING, MR FOG, and HYPERBAR are still launching higher-capacity products in the 60,000–100,000 puff range. Models with disclosed tank sizes all exceed 2,000 puffs per mL and commonly feature adjustable wattage and enhanced interactive functions.
Nov.14 by 2FIRSTS.ai
Expert Warns in 2Firsts Op-ed: Proposed COP11 Ban on Nicotine Pouches Would Be a Global Public Health Mistake
Expert Warns in 2Firsts Op-ed: Proposed COP11 Ban on Nicotine Pouches Would Be a Global Public Health Mistake
As global delegates prepare for COP11, a leaked EU position paper has sparked fresh debate over the future of nicotine pouch regulation. In an exclusive op-ed submitted to 2Firsts, Dr. Nveed Chaudhary, Chair of GINN’s Scientific Committee, argues that banning nicotine pouches would be a profound public health mistake—one that ignores harm reduction science and risks reversing global progress in smoking cessation.
Nov.03
ZYN Nicotine Pouches Seek MRTP Authorization; FDA Sets January Meeting
ZYN Nicotine Pouches Seek MRTP Authorization; FDA Sets January Meeting
The U.S. FDA has scheduled a Tobacco Products Scientific Advisory Committee (TPSAC) meeting for January 22, 2026, to review Swedish Match USA’s Modified Risk Tobacco Product (MRTP) applications for 20 ZYN nicotine pouch products. Although the products gained PMTA authorization in early 2025, MRTP approval is required for marketing them with reduced-risk claims.
Nov.24 by 2FIRSTS.ai
Exclusive Interview | What’s Changing in Cigars? A Data Firm’s Perspective on the Industry’s Turning Point
Exclusive Interview | What’s Changing in Cigars? A Data Firm’s Perspective on the Industry’s Turning Point
As regulations tighten, consumer habits evolve, and new nicotine products reshape the market, the cigar industry is undergoing a quiet but profound transformation. In this exclusive interview, 2Firsts speaks with Cigar Sense — a data-driven sensory analysis firm — to explore what’s really changing in cigars, and what it means for manufacturers, retailers, and smokers around the world.
Nov.10
U.S. Virginia’s “Operation Magic Dragon” Targets 172 Vape Shops
U.S. Virginia’s “Operation Magic Dragon” Targets 172 Vape Shops
Virginia State Police (VSP) launched “Operation Magic Dragon,” identifying 172 businesses allegedly selling marijuana and related products via vape shops. The multi-month probe uncovered cocaine, methamphetamine, psilocybin and illegal firearms. Western VA seizures included 128.9 kg marijuana and 4.3 kg THC vapes; two Roanoke County raids hit a retail site and a freight distributor. Governor Glenn Youngkin vowed decisive enforcement.
Oct.31 by 2FIRSTS.ai