According to the Japanese media Sanspo, on May 22nd, Philip Morris Japan held a large-scale brand event called "IQOS Together X" in front of the Meiji Shrine in Tokyo.
The event was organized to commemorate the 10th anniversary of the company's heated tobacco product "IQOS" being launched in Japan. Smokers over the age of 20 are welcome to participate, even if they are not IQOS users. After registering as a member on a dedicated website, participants can earn points to enter a draw by watching videos and completing surveys.
The event will be held four times from May to September. The highlight of the first round (ending on June 22) is the "Ultimate Mediterranean Greek Experience" for 10 people for 7 days and 5 nights. In addition, a total of 180,000 prizes will be distributed in four rounds to express gratitude to IQOS users and encourage them to quit smoking.
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