IQOS Together X Brand Event Celebrates 10th Anniversary in Japan

Events by 2FIRSTS.ai
May.23.2024
IQOS Together X Brand Event Celebrates 10th Anniversary in Japan
Philip Morris Japan hosted the "IQOS Together X" event in Tokyo to celebrate the 10th anniversary of IQOS in Japan.

According to the Japanese media Sanspo, on May 22nd, Philip Morris Japan held a large-scale brand event called "IQOS Together X" in front of the Meiji Shrine in Tokyo.

 

The event was organized to commemorate the 10th anniversary of the company's heated tobacco product "IQOS" being launched in Japan. Smokers over the age of 20 are welcome to participate, even if they are not IQOS users. After registering as a member on a dedicated website, participants can earn points to enter a draw by watching videos and completing surveys.

 

The event will be held four times from May to September. The highlight of the first round (ending on June 22) is the "Ultimate Mediterranean Greek Experience" for 10 people for 7 days and 5 nights. In addition, a total of 180,000 prizes will be distributed in four rounds to express gratitude to IQOS users and encourage them to quit smoking.

 

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Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

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