IQOS Together X Brand Event Celebrates 10th Anniversary in Japan
According to the Japanese media Sanspo, on May 22nd, Philip Morris Japan held a large-scale brand event called "IQOS Together X" in front of the Meiji Shrine in Tokyo.
The event was organized to commemorate the 10th anniversary of the company's heated tobacco product "IQOS" being launched in Japan. Smokers over the age of 20 are welcome to participate, even if they are not IQOS users. After registering as a member on a dedicated website, participants can earn points to enter a draw by watching videos and completing surveys.
The event will be held four times from May to September. The highlight of the first round (ending on June 22) is the "Ultimate Mediterranean Greek Experience" for 10 people for 7 days and 5 nights. In addition, a total of 180,000 prizes will be distributed in four rounds to express gratitude to IQOS users and encourage them to quit smoking.
Disclaimer:
This article is translated from an original Chinese article available on 2firsts.cn by AI, and has been reviewed and edited by 2FIRSTS's English editorial team. The Chinese original text is the only authoritative source of information. The exclusive copyright and license rights to this article are held by 2FIRSTS Technology Co., Ltd. Any reproduction, reprinting, or redistribution of this article, either in part or in full, requires express written permission from 2FIRSTS and must include clear attribution along with a link to this content. Non-compliance may result in legal action. 2FIRSTS Technology Co., Ltd. reserves the right to pursue legal actions in case of unauthorized use or distribution.
