PMI Reports Strong Performance for H1: IQOS ZYN Exceeding Expectations

PMI by 2FIRSTS.ai
Apr.24.2024
PMI Reports Strong Performance for H1: IQOS ZYN Exceeding Expectations
PMI announced strong first-quarter performance with a net income of $8.8 billion, driven by smoke-free products.

According to a report on the official website of Philip Morris International (PMI), the company announced its first quarter performance for 2024 on April 24th. The total net revenue was $8.8 billion, an increase of 9.7% from the previous year, exceeding the expected $8.468 billion; gross profit reached $5.6 billion, a 12.4% increase from the previous year, driven by strong performance in smoke-free products. Operating income was $3 billion, an 11.5% increase from the previous year, with organic growth of 22.2%. Highlights of the report include:

 

  • Reported diluted earnings per share of $1.38, a 7.8% increase from the previous year, falling below the expected $1.41. 
  • Adjusted diluted earnings per share were $1.50, an 8.7% growth, excluding currency effects it translates to $1.70, surpassing quarterly expectations. 
  • Revenue from smoke-free products accounted for 39% of total net revenue, with a 21.1% growth in this segment. 
  • A regular quarterly dividend of $1.30 per share was declared, maintaining an annualized dividend of $5.20 per share. 

 

PMI exceeded market expectations in first quarter profits and revenue, primarily due to strong demand for its heated tobacco products and ZYN nicotine pouches.

 

The flagship heated tobacco device IQOS is expected to enter the US market in the second quarter. The shipment volume of IQOS products in the first quarter was 33.1 billion, a year-on-year increase of 20.9%, compared to the previous quarter's growth rate of 6.1%.

 

PMI's smoke-free business (SFB) accounts for 39% of its total net revenue, with significant progress made in markets such as Japan and South Korea. IQOS has achieved a market share of over 29% in Japan, with increasing acceptance.

 

PMI's ZYN nicotine pouches reported strong sales performance, with canned shipment volumes increasing by 40.0% to 1.316 billion cans, a 79.7% growth compared to the same period last year. At the same time, the company also raised its forecast for shipments of nicotine pouches to the United States from an estimated 520 million cans to around 560 million cans. Net revenue organically grew by 7% to 8.5%.

 

PMI CEO Jacek Olczak stated in a press release:

 

Our strong performance in the first quarter, excellent revenue growth, and significant profit margin expansion have given us confidence to raise our currency neutral guidance for 2024. With the operational leverage of IQOS and the strong economic benefits of ZYN driving momentum in the smoke-free category, our underlying sales volume is rapidly increasing, and organic net revenue and gross profit are accelerating. In a dynamic operating environment characterized by geopolitical and economic tensions exacerbating currency fluctuations, we are executing efficiently and effectively. We are making every effort to address these challenges and achieve strong growth and value creation.

 

Notice

1. This article is provided exclusively for professional research purposes related to industry, technology and policy. Any reference to brands or products is made solely for the purpose of objective description and does not constitute an endorsement, recommendation, or promotion of any brand or product.

2. The use of nicotine products, including but not limited to cigarettes, e-cigarettes, and heated tobacco products, is associated with significant health risks. Users are required to comply with all relevant laws and regulations in their respective jurisdictions.

3. This article is strictly restricted from being accessed or viewed by individuals under the legal age.

Copyright

This article is either an original work by 2Firsts or a reproduction from third-party sources with the original source clearly indicated. The copyright and usage rights of this article belong to 2Firsts or the original source. Unauthorized reproduction, distribution, or any other unauthorized use of this article by any entity or individual is strictly prohibited. Violators will be held legally responsible. For copyright-related matters, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have utilized AI to enhance translation and editing efficiency. However, due to technical limitations, errors may occur. Readers are advised to refer to the sources provided for more accurate information.

This article should not be used as a basis for any investment decisions or advice, and 2Firsts assumes no direct or indirect liability for any errors in the content.

VPR Brands partners with Associated Supply for exclusive distribution in NYC
VPR Brands partners with Associated Supply for exclusive distribution in NYC
VPR Brands, a US-based cannabis vaporizer manufacturer, announced an exclusive agreement with New York-licensed distributor Associated Supply LLC to promote the sale of its ELF brand pre-filled cannabis vapes in the New York market. In 2024, New York's adult-use cannabis retail sales exceeded $1 billion, with cannabis vapes accounting for approximately 27% of that total.
Apr.27 by 2FIRSTS.ai
Behind R.J Reynolds Tobacco's PACHA Acquisition: CHUC Pivots to Unregulated Hexamethyl Nicotine in Survival Bid
Behind R.J Reynolds Tobacco's PACHA Acquisition: CHUC Pivots to Unregulated Hexamethyl Nicotine in Survival Bid
Amid tightening U.S. e-cigarette regulations, Charlie’s Holdings (CHUC) has agreed to sell 12 PMTA-pending disposable e-cigarette products under its flagship PACHA brand to BAT-owned Reynolds Vapor Company in a deal worth up to $9.2 million. Concurrently, the company is pivoting to its "unregulated" Metatine (hexamethyl nicotine) product line, seeking to carve out a niche in regulatory gaps.
Apr.23 by 2FIRSTS.ai
China's e-cigarette export trade reaches $8.65 billion in March 2025.
China's e-cigarette export trade reaches $8.65 billion in March 2025.
China's e-cigarette export trade reached $865 million in March 2025, a 73.7% increase from February, according to customs data.
Apr.22 by 2FIRSTS.ai
2Firsts Insight|Malaysia Tightens Vape Policies: State Bans Rise, Federal Response Unclear, BAT Exits Market
2Firsts Insight|Malaysia Tightens Vape Policies: State Bans Rise, Federal Response Unclear, BAT Exits Market
Since April 2025, multiple Malaysian states have tightened e-cigarette rules. As restrictions grow, BAT has pulled its VUSE products. 2Firsts outlines key regulatory shifts and industry reactions.
May.21 by 2FIRSTS.ai
UK and Ireland Health Authorities Recall Three E-Cigarette Products Over Excess Nicotine and Mislabeling as “Nicotine-Free”
UK and Ireland Health Authorities Recall Three E-Cigarette Products Over Excess Nicotine and Mislabeling as “Nicotine-Free”
Ireland’s Health Service Executive (HSE) has warned that three e-cigarette products falsely labeled as “nicotine-free” actually contain high nicotine levels and illegal e-liquid volumes. The HSE reported the issue to the EU’s RAPEX system and urged consumers to stop using the products and retailers to recall them.
May.13 by 2FIRSTS.ai
2Firsts Interviews ITGA President Jose Aranda: Defending Growers’ Interests Amid the Rise of Next-Generation Products
2Firsts Interviews ITGA President Jose Aranda: Defending Growers’ Interests Amid the Rise of Next-Generation Products
As next-generation products reshape the global tobacco landscape, ITGA President Jose Aranda tells 2Firsts that growers must be included in policymaking, not sidelined. He advocates for stronger international cooperation to help farmers adapt to sustainability, climate, and market challenges.
Jun.05