PMI Korea to Launch IQOS Iluma Neon Limited Edition in May
According to Newsis on April 29, Philip Morris Korea will launch a limited edition "Neon" of IQOS Iluma on May 9, and will hold a 10-day "Icos Together X" flash mob event from May 3 to 12 at DRC Hongik University in front of the main gate. The theme of the flash mob store is "Color of Energy: Endless, Intense Color Energy", and will feature vibrant neon colors showcasing activities such as digital graffiti and customized product making.
IQOS Iluma Neon" features a neon color and aluminum alloy body, and was officially released on May 9th.
The company will also be holding a pre-sale event for platinum and gold members of IQOS. Starting from May 3rd, members will be able to pre-order the limited edition "Neon" IQOS Iluma exclusively at the IQOS official online store and nationwide IQOS flagship stores.
Disclaimer:
This article is translated from an original Chinese article available on 2firsts.cn by AI, and has been reviewed and edited by 2FIRSTS's English editorial team. The Chinese original text is the only authoritative source of information. The exclusive copyright and license rights to this article are held by 2FIRSTS Technology Co., Ltd. Any reproduction, reprinting, or redistribution of this article, either in part or in full, requires express written permission from 2FIRSTS and must include clear attribution along with a link to this content. Non-compliance may result in legal action. 2FIRSTS Technology Co., Ltd. reserves the right to pursue legal actions in case of unauthorized use or distribution.