PMI Korea to Launch IQOS Iluma Neon Limited Edition in May

PMI by 2FIRSTS.ai

Apr.29.2024

PMI Korea to Launch IQOS Iluma Neon Limited Edition in May

Philip Morris Korea to launch limited edition IQOS Iluma "Neon" on May 9, with pop-up event at Hongik University on May 3-12.

According to Newsis on April 29, Philip Morris Korea will launch a limited edition "Neon" of IQOS Iluma on May 9, and will hold a 10-day "Icos Together X" flash mob event from May 3 to 12 at DRC Hongik University in front of the main gate. The theme of the flash mob store is "Color of Energy: Endless, Intense Color Energy", and will feature vibrant neon colors showcasing activities such as digital graffiti and customized product making.

IQOS Iluma Neon" features a neon color and aluminum alloy body, and was officially released on May 9th.

The company will also be holding a pre-sale event for platinum and gold members of IQOS. Starting from May 3rd, members will be able to pre-order the limited edition "Neon" IQOS Iluma exclusively at the IQOS official online store and nationwide IQOS flagship stores.

References:

[1] '네온색 전자담배' 출시 한국필립모리스…팝업으로 소비자 접점↑

Also Read:

[1] Philip Morris Launches New "IQOS ILUMA i" Series Devices in Japan

[2] Philip Morris Europe CEO: IQOS Revenue Surpasses Marlboro's

[3] PMI Korea Reports Growth in Sales and Revenue for Consecutive 2 Years

[4] Director of State Tobacco Monopoly Administration Meets with CEO of PMl

[5] BAT's Strategy in Capital Markets and New Tobacco Products

#Asia #Products #South Korea #PMI #IQOS ILUMA #Heated tobacco products

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Congress Calls on FDA to Allocate at Least $200 Million for ENDS Enforcement, Multi-Agency Task Force to Target Illegal e-Cigarette Imports. IKE Tech and Ispire Utilize Blockchain and Age Verification Technology to Support Regulation, Submit Chips as Part

Congress demands FDA allocate at least $200 million for ENDS enforcement; multi-agency task force to combat illegal e-cigarette imports.

Nov.18 by 2FIRSTS.ai

NYC Reaches Settlement with E-Cigarette Distributors in Flavored Vape Crackdown

New York City has reached settlement agreements with two e-cigarette wholesalers accused of selling flavored vapes illegally. The companies agreed to stop all flavored vape transactions in the city and face $1,000 fines for future violations. Litigation against other defendants in the broader case continues.

Nov.25 by 2FIRSTS.ai

Lao Shuts Down Nearly 300 Online Vape Stores in Joint Crackdown with WHO and Meta

In a coordinated effort with the World Health Organization (WHO) and Meta, the Lao Ministry of Health has taken 288 online e-cigarette stores with more than 759,599 members offline, reinforcing the country’s total ban on e-cigarettes under the National Tobacco Control Law.

Nov.20 by 2FIRSTS.ai

Chonburi Police Raid Major E-Cigarette and Vape Liquid Warehouse Worth Over US$920,000

Thailand Chonburi provincial police, in coordination with multiple agencies, raided a large-scale warehouse in downtown Chonburi used for producing and distributing e-cigarettes and vape liquids. Two Chinese nationals were arrested, and more than 40 categories of contraband—including vapes, e-liquids, and production equipment—were seized, with an estimated total value exceeding US$920,000 (about 30 million Thai baht).