PMI Korea to Launch IQOS Iluma Neon Limited Edition in May

PMI by 2FIRSTS.ai
Apr.29.2024
PMI Korea to Launch IQOS Iluma Neon Limited Edition in May
Philip Morris Korea to launch limited edition IQOS Iluma "Neon" on May 9, with pop-up event at Hongik University on May 3-12.

According to Newsis on April 29, Philip Morris Korea will launch a limited edition "Neon" of IQOS Iluma on May 9, and will hold a 10-day "Icos Together X" flash mob event from May 3 to 12 at DRC Hongik University in front of the main gate. The theme of the flash mob store is "Color of Energy: Endless, Intense Color Energy", and will feature vibrant neon colors showcasing activities such as digital graffiti and customized product making.

 

IQOS Iluma Neon" features a neon color and aluminum alloy body, and was officially released on May 9th.

 

The company will also be holding a pre-sale event for platinum and gold members of IQOS. Starting from May 3rd, members will be able to pre-order the limited edition "Neon" IQOS Iluma exclusively at the IQOS official online store and nationwide IQOS flagship stores.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Swedish Study: Nicotine Pouches Help Boost Smoking Cessation Among Women by 200%, Advancing Smoke-Free Goals
Swedish Study: Nicotine Pouches Help Boost Smoking Cessation Among Women by 200%, Advancing Smoke-Free Goals
A Swedish study finds that since 2016, oral nicotine pouches have helped cut smoking rates, with women quitting nearly 200% more. Sweden’s smoking rate is now 5.3%, close to the smoke-free target of 5%. Experts say nicotine pouches are safe, easy, and effective for quitting.
Jun.19 by 2FIRSTS.ai
2FIRSTSによるMK Labインタビュー:日本の電子タバコユーザーは1%未満、若年層と代替製品の需要が急増
2FIRSTSによるMK Labインタビュー:日本の電子タバコユーザーは1%未満、若年層と代替製品の需要が急増
日本の電子タバコは市場全体の1%未満にとどまっていますが、若年層の需要は高まっており、ニコチンパウチなどの代替製品も急速に成長しています。2FIRSTSはこれらのトレンドを探るため、MK Labにインタビューを行いました。
Jul.01
New E-Cigarette Regulation in Tennessee Takes Effect in August: Retailers Required to Purchase from Licensed Distributors
New E-Cigarette Regulation in Tennessee Takes Effect in August: Retailers Required to Purchase from Licensed Distributors
A new e-cigarette law in Tennessee will take effect on August 1, requiring manufacturers to register their products and retailers to purchase from licensed distributors. Store owners are uncertain about compliance, as regulations are still being finalized.
Jul.29 by 2FIRSTS.ai
ETN: Tracking Regulatory Changes in Tobacco Laws Worldwide
ETN: Tracking Regulatory Changes in Tobacco Laws Worldwide
Since 2024, global tobacco regulation has shown diverging trends: several European countries have imposed flavor bans and disposable vape restrictions; Australia’s “prescription model” faces black market challenges; North America’s stricter flavor controls have sparked market debate; while Asian nations are seeking a balance between economic interests and public health.
Jul.07 by 2FIRSTS.ai
US: Ohio Appeals Court Backs Local Tobacco Control: Strikes Down State Law Limiting City Regulations
US: Ohio Appeals Court Backs Local Tobacco Control: Strikes Down State Law Limiting City Regulations
An Ohio appeals court has struck down a state law that blocked local governments from enacting tobacco regulations, ruling that cities can govern tobacco under their home-rule authority. The state legislature had previously overridden the governor’s veto of the law. The decision bolsters local efforts to address public health challenges through independent tobacco control measures.
Jul.10 by 2FIRSTS.ai
Belgium’s Health Minister Proposes EU-Wide Ban on E-Cigarette Sales
Belgium’s Health Minister Proposes EU-Wide Ban on E-Cigarette Sales
Belgian Health Minister Frank Vandenbroucke has proposed an EU-wide ban on the sale of e-cigarettes, arguing that their variety of flavors attracts young people and leads to nicotine addiction, which goes against the EU's cancer prevention agenda.
Jun.25 by 2FIRSTS.ai