Special statement:
1. This article is intended for internal industry communication only and does not make any recommendations for specific brands or products.
2. The images presented in this article are used solely to depict facts and are not intended as advertisements for any products.
3. This article is prohibited for minors to access.
MASKKING LECO Kit Product Highlights:
Modular Design: The product adopts a "4 in 1" modular design, allowing for the disassembly and DIY assembly of pods, batteries, flashlights, compasses, thermometers, and laser pens.
Multiple Flavors and Large Number of Puffs: It can simultaneously carry four flavors of pods, with a total of approximately 2400 puffs.
Pixel-style Display Screen and Interactivity: Equipped with a pixel-style display screen, it can not only show smoking time, battery level, device status, etc., but also display mini-game animations.
Blind Box Accessories: Accessories such as flashlights, compasses, thermometers, and laser pens are randomly given as "blind box" gifts, allowing users to replace pods with these accessories and expand the product's usage scenarios.
2Firsts, reporting from Shenzhen - 2Firsts observed that MASKKING, an e-cigarette brand under Mancosway (Shenzhen) Technology Co., Ltd., recently launched a new e-cigarette, the LECO Kit. Its key feature is the "4 in 1" modular design, supporting the disassembly and DIY assembly of pods and batteries. It is now officially available on the brand's website.
MASKKING e-cigarette is a product of Deyan Future Technology Co., Ltd., a company based in Bao'an District, Shenzhen, established in 2019.
Comparison of product design and functionality
The biggest feature of the MASKKING LECO Kite-cigarette is its multi-functional design that allows for DIY customization. This design is similar to the DIY series product Z-Land released by Shenzhen Yiba Technology Co., Ltd.'s brand ZLad in 2024.
Specifically, the product parameters of MASKKING LECO Kit and Z-Land series are compared in the table below.
The MASKKING LECO Kit is a "4 in 1" e-cigarette product that can simultaneously accommodate four flavors of pods, with a total of approximately 2400 puffs. It features a pixel-style display screen that can show smoking time, battery level, e-cigarette status, and standby mode.
Official information also indicates that the screen of this product can also display mini-game animations, such as Snake and Pac-Man.
In addition, information from the official website of the MASKKING brand shows that the LECO Kite-cigarette kits will also randomly include accessories such as a flashlight, compass, thermometer, and laser pointer in a "blind box" format. Users can replace the pod in the "4 in 1" kit with these accessories, increasing practicality.
Previously, the MASKKING brand had also released a practical product combining e-cigarette and flashlight functions - the Maskking Moonlight 10000.
Related reading: "Can e-cigarettes also be used as flashlights? MASKKING releases Moonlight 10000".
The Z-Land series includes 7 products: ZLand (e-cigarette device), ZLand Mini (e-cigarette device), ZColors (pod), ZColorsMini (pod), ZJoins (HNB device), ZJoins Mini (HNB device), and ZJoins Flavor (HNB device).
These devices and pods all use magnetic connection technology, allowing them to be connected to up to 3 ZColors or ZColors Mini pods. ZJoins utilizes magnetic connection technology to not only heat compatible cigarette sticks, but also to be used in combination with up to 1 ZColors series pod.
Related reading: "E-cigarette brand ZLad introduces magnetic connection technology, offering 125,000 flavor combinations".
As a result, MASKKING LECO Kite-cigarette has a stronger entertainment and utility attribute, while the Z-Land series products have a more diverse and stronger personalized experience.
Product Feature Analysis
Based on the images and information publicly released by MASKKING LECO Kit, researchers from 2FIRSTS analyzed its product characteristics. In terms of product design, the framework structure of MASKKING LECO Kit is similar to a "container" for storing pods.
Although the product can accommodate four pods at the same time, each pod is independent and users need to manually adjust the pod position when switching flavors.
In terms of battery capacity, this product has a capacity of 450mAh, which is lower compared to most e-cigarette products currently on the market. This lower capacity may not fully meet the demands for extended periods of vaping and the power needs of a pixelated screen.
As of now, MASKKING LECO Kite-cigarettes are only being promoted on the MASKKING brand's official website and social media accounts, and are not yet available on online e-cigarette distributor websites.
2Firsts conducted on the UK Medicines and Healthcare products Regulatory Agency (MHRA) e-cigarette notification system also did not reveal any public notices for MASKKING LECO Kite-cigarettes.
2Firsts is a product column that is dedicated to providing readers with the latest information on new products in the tobacco industry. It aims to collect and share first-hand information from the industry in order to provide a wider range of insights. 2FIRSTS welcomes readers to submit articles to share the latest products in the e-cigarette industry with us.
If you have any unique insights or information, please feel free to contact us at info@2firsts.com or reach out to 2Firsts CEO Alan Zhao on LinkedIn.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
