According to a recent report by Ipmark, Philip Morris International (PMI) will launch a limited edition new product called IQOS ILUMA NEON PURPLE in several cities in Spain this summer.
The company plans to conduct a summer digital advertising campaign (Fake Out Of Home) in the cities of Madrid, Barcelona, and Valencia. They will decorate a limited edition blimp in neon colors and have it fly in the skies of Madrid, Barcelona, and Valencia. The blimp will also interact with the cities and use neon lights to illuminate three stores of the brand located in those three locations during its flight.
Alejandro Flores, marketing manager for IQOS in the Spanish market, stated that...
IQOS has changed the game by offering a product that heats tobacco instead of burning it, creating a better alternative to smoking. Innovation, disruption, and finding better ways of doing things have always been the brand's DNA. These values are not only reflected in the product itself but also in their communication strategies, which is why they are launching the "Fake Out Of Home" campaign to showcase their latest product: IQOS ILUMA NEON PURPLE.
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