Philip Morris to Launch IQOS ILUMA NEON PURPLE in Spain

Jun.11.2024
Philip Morris to Launch IQOS ILUMA NEON PURPLE in Spain
Philip Morris International (PMI) to launch limited edition IQOS ILUMA NEON PURPLE in Spanish cities with innovative digital campaign.

According to a recent report by Ipmark, Philip Morris International (PMI) will launch a limited edition new product called IQOS ILUMA NEON PURPLE in several cities in Spain this summer.


The company plans to conduct a summer digital advertising campaign (Fake Out Of Home) in the cities of Madrid, Barcelona, and Valencia. They will decorate a limited edition blimp in neon colors and have it fly in the skies of Madrid, Barcelona, and Valencia. The blimp will also interact with the cities and use neon lights to illuminate three stores of the brand located in those three locations during its flight.


Alejandro Flores, marketing manager for IQOS in the Spanish market, stated that...


IQOS has changed the game by offering a product that heats tobacco instead of burning it, creating a better alternative to smoking. Innovation, disruption, and finding better ways of doing things have always been the brand's DNA. These values are not only reflected in the product itself but also in their communication strategies, which is why they are launching the "Fake Out Of Home" campaign to showcase their latest product: IQOS ILUMA NEON PURPLE.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Malaysia’s Kedah State to Ban All Vape Sales, Retailers Ordered to Shut Down by Year-End
Malaysia’s Kedah State to Ban All Vape Sales, Retailers Ordered to Shut Down by Year-End
Malaysian state of Kedah orders e-cigarette businesses to cease operations by December, citing public health and drug threats.
May.23 by 2FIRSTS.ai
Word Vape Show Insights| Divergent Brand-Overseas Routes: UK Brands Target the Middle East, Southeast Asian Brands Land in Africa, and US Hits Struggling for Exports?
Word Vape Show Insights| Divergent Brand-Overseas Routes: UK Brands Target the Middle East, Southeast Asian Brands Land in Africa, and US Hits Struggling for Exports?
At the 2025 Dubai World Vape Show, 2Firsts observed a clear trend: global vape brands are speeding up their overseas expansion, but their routes are parting.
Jun.20 by 2FIRSTS.ai
Osceola County, Florida Receives $400,000 from JUUL Settlement to Fund Youth Vaping Prevention Programs
Osceola County, Florida Receives $400,000 from JUUL Settlement to Fund Youth Vaping Prevention Programs
Osceola County, Florida, has received $400,000 from JUUL’s $79 million statewide settlement. The funds will be used for youth vaping prevention and nicotine addiction treatment initiatives, including school-based education programs and the installation of vaping detection devices. Advocates have welcomed the move, stressing the need for stronger harm-awareness education.
Jul.10 by 2FIRSTS.ai
West Virginia’s Raleigh County Tightens E-Cigarette Rules with Strict Limits on Advertising and Store Locations
West Virginia’s Raleigh County Tightens E-Cigarette Rules with Strict Limits on Advertising and Store Locations
West Virginia’s Raleigh County has approved an ordinance imposing strict controls on vape shops, including licensing, advertising, and location limits. The county, the first in the state to regulate e-cigarettes alongside psychoactive substances, requires shops to obtain conditional use permits. Supporters hope to see similar measures adopted elsewhere.
Jul.18 by 2FIRSTS.ai
Photo Gallery| FEELM, Alfakher, RELX, and Many Other Brands Launch Transparent Oil Tank Products
Photo Gallery| FEELM, Alfakher, RELX, and Many Other Brands Launch Transparent Oil Tank Products
2Firsts conducted an in-depth visit to the exhibition hall and observed on-site that many brands, including FEELM, Alfakher, and RELX, have launched transparent oil tank products.
Jun.18
WHO Global Tobacco Report 2025: 7 Countries One Step Away from Full Compliance, 40 Fall Short of Best Practice Standards
WHO Global Tobacco Report 2025: 7 Countries One Step Away from Full Compliance, 40 Fall Short of Best Practice Standards
The WHO's 10th Global Tobacco Report shows 6.1 billion people are covered by at least one MPOWER measure. Four countries are fully compliant, while 40 still fall short. The report highlights progress on tobacco health warnings.
Jun.27 by 2FIRSTS.ai