PMI Celebrates 10 Years of IQOS with ILUMA Launch

PMI by 2FIRSTS.ai

May.28.2024

PMI Celebrates 10 Years of IQOS with ILUMA Launch

Philip Morris International celebrates the 10th anniversary of IQOS with the launch of new product in Romania.

According to Hot News on May 27, Philip Morris International (PMI) celebrated the 10th anniversary of introducing IQOS and has launched the latest IQOS ILUMA product in Romania.

Mircea Scăunașu, CEO of PMI Romania, said:

This anniversary commemoration gives us the opportunity to reaffirm our commitment to a smoke-free future. We dedicate this to the IQOS user community, who have proven that one day, cigarettes can actually become history. In Romania, over half of adult smokers have already chosen our company's smoke-free devices.

According to reports, the net income from PMI's smoke-free products has surpassed that of Marlboro cigarettes. In 25 markets including Bulgaria, the Czech Republic, Denmark, Greece, Italy, Poland, and Romania, PMI's income from smoke-free products accounts for over 50% of the total net income.

Milcha further added,

Philip Morris International (PMI) is heavily investing in research and innovation to provide better alternatives for adults who continue to smoke. However, in order to effectively achieve this transformation, it is crucial for the government and society to actively participate. For regulatory agencies, embracing the opportunities brought by innovation and science is important for both society and smokers.

Currently, the company has invested over $12.5 billion in research and development, with over 1,500 R&D professionals at its research centers in Switzerland and Singapore.

References:

[1] 10 ani de IQOS! Philip Morris International aniversează 10 ani de călătorie către un viitor fără fum

Also Read:

[1] PMI Annual Shareholders Meeting 2024

[2] South Korea PMI Announces Promotional Offer: IQOS Users Get ₩50,000 Discount on New Purchases

[3] PMI Plans to Use Locally Grown Tobacco Leaves in Products

[4] Philip Morris Prepares to Launch IQOS in Austin, Texas

[5] Legal Issues Surrounding PMl's Nicotine Pouch Zyn

[6] New IQOS ILUMA i Series Launched in Japan, Featuring Touchscreen and Pause Function

#Europe #Romania #PMI #Heated tobacco products #Major companies

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