PMI Invested over $12.5 Billion in Smoke-free Technology

PMI by 2FIRSTS.ai
Apr.18.2024
PMI Invested over $12.5 Billion in Smoke-free Technology
Smoking's major health impacts widely known, WHO data shows over billion smokers globally, push for smoke-free alternatives intensifies.

According to a report from El País on April 16th, it is widely known that smoking has significant impacts on health. Therefore, the best choice is to never start smoking or to quit as soon as possible. However, according to data from the World Health Organization (WHO), there are still over a billion smokers worldwide, and this number is not expected to significantly decrease in the near to medium term.

 

Around the world, various methods and strategies have been implemented to help people quit smoking and encourage them to break this habit. These strategies and policies primarily focus on prevention and cessation, aiming to prevent people from starting smoking, especially young individuals, or helping current smokers kick the habit.

 

In recent years, scientists have developed a smokeless alternative through technology, indicating that it is a better choice than continuing to smoke. These alternatives do not involve combustion, are smokeless, and generally contain the addictive substance nicotine. Evidence shows that compared to traditional cigarettes, this method significantly reduces health risks. When smoking cigarettes, tobacco is burned at high temperatures, producing smoke that contains over 6000 chemical substances, including around a hundred that are proven or potentially harmful. Therefore, eliminating the combustion process is the main goal in developing smoking alternatives.

 

Such alternatives include e-cigarettes (commonly referred to as e-liquid or vape), which do not contain tobacco and only have nicotine solution, as well as heat-not-burn tobacco devices that, although they contain tobacco, only heat it up instead of burning it, resulting in significantly reduced harmful chemicals released compared to burning tobacco.

 

In addition, Philip Morris International (PMI) has been dedicated to seeking non-combustible alternative products. They continue to invest in technology and collaborate with partners to drive the global goal of achieving a smoke-free future. Since 2008, PMI has invested approximately $12.5 billion in research and development of new technologies, establishing a scientific evidence base, product manufacturing, marketing, and continued innovation.

 

Therefore, it is possible to help eliminate the impact of smoking on public health. However, this is not something that can be achieved overnight or by one party alone, but it requires cooperation from other relevant parties such as public authorities, the medical community, and the scientific community. Only in this way will there be real changes that have an impact on public health. At the same time, accurate information based on scientific evidence must be provided to adult smokers so that they can make informed decisions.

 

The PMI company stated that "with the appropriate regulatory environment, societal dialogue, and public support, many countries are expected to achieve smoke-free status within 10 to 15 years".

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

KT&G Launches Two New lil AIBLE Dedicated Sticks as Aim Portfolio Expands to 13
KT&G Launches Two New lil AIBLE Dedicated Sticks as Aim Portfolio Expands to 13
KT&G said on April 20 that it has launched two new “AIIM” sticks for its lil AIBLE heated tobacco device at convenience stores nationwide in South Korea. The new products are “AIIM CHANGE UP” and “AIIM COOL SHOT.” The company said the products were developed based on the existing lil SOLID dedicated sticks “Fiit Change Up” and “Fiit Cool Shot.” With the launch, the Aim lineup for lil AIBLE has expanded to 13 products.
Apr.20 by 2FIRSTS.ai
State Attorneys General Urge Visa, Mastercard and Others to Stop Processing Illicit E-Cigarette Transactions
State Attorneys General Urge Visa, Mastercard and Others to Stop Processing Illicit E-Cigarette Transactions
Fourteen U.S. state attorneys general sent a joint letter dated April 14, 2026 to Visa, Mastercard, American Express and Discover, asking them to immediately help stop the sale of illicit e-cigarette products by cutting off payment access.
Apr.17 by 2FIRSTS.ai
IMF Article Sets Out Three Principles: Cover All Harmful Products, Match Tax Rates to Harm, Improve Cross-Border Coordination
IMF Article Sets Out Three Principles: Cover All Harmful Products, Match Tax Rates to Harm, Improve Cross-Border Coordination
A March 2026 article in Finance & Development, “Taxing Harmful Habits,” argues that taxes on harmful products such as tobacco, alcohol and sugary drinks should better reflect the health harm they cause. The authors propose three principles: capture all harmful products, align tax rates with health harm, and strengthen cross-border coordination to reduce evasion and smuggling.
Mar.24 by 2FIRSTS.ai
Nearly 35.00% of Surveyed Retailers Shifted to Online Sales After Tighter Controls in Vietnam
Nearly 35.00% of Surveyed Retailers Shifted to Online Sales After Tighter Controls in Vietnam
A study of nearly 2,500 university students in Hanoi, Da Nang, Hue, and Ho Chi Minh City found that the average age of first use of e-cigarettes and heated tobacco products was 16.90. The findings were presented on April 9 in Hanoi. The study also found that 14.00% of students had tried e-cigarettes and 3.00% were current users, while the figures for heated tobacco were 6.00% and 0.80%. % of surveyed retail outlets moving to online sales.
Apr.10 by 2FIRSTS.ai
FDA Tobacco Center Plans Faster Review Process for Certain Supplemental PMTAs
FDA Tobacco Center Plans Faster Review Process for Certain Supplemental PMTAs
FDA Center for Tobacco Products Acting Director Bret Koplow issued a statement on May 7 outlining new steps to accelerate tobacco product premarket application review. The statement said CTP reduced the backlog of applications by approximately 70% in 2025 and that there is no longer a queue for PMTAs pending acceptance review.
May.09 by 2FIRSTS.ai
FDA and IKE Tech Hold Formal Listening Session on Youth Access and Illicit ENDS Products
FDA and IKE Tech Hold Formal Listening Session on Youth Access and Illicit ENDS Products
U.S. Food and Drug Administration’s Center for Tobacco Products held a formal listening session with IKE Tech LLC to discuss youth prevention at the point of use for ENDS products, the circulation of illicit products in the supply chain, and the regulatory treatment of software in tobacco products.
Apr.10 by 2FIRSTS.ai