PMI IQOS ILUMA i New Color Collection Launched in Japan on June 19th

PMI by 2FIRSTS.ai
Jun.19.2024
PMI IQOS ILUMA i New Color Collection Launched in Japan on June 19th
Philip Morris Japan introduces new colors for "IQOS Irma i" with three models, available online and in stores starting June 19.

According to a report by Otakuma on June 19th, Philip Morris Japan's new heated tobacco product "IQOS ILUMA i" will be released in three new colors: "IQOS ILUMA i Prime Aspen Green", "IQOS ILUMA i Leaf Green", and "IQOS ILUMA i One Leaf Green".

PMI IQOS ILUMA i New Color Collection Launched in Japan on June 19th
IQOS ILUMA i Prime Aspen Green | Image source: IQOS official website


This product line will be available for purchase on June 19th at IQOS online stores and physical stores, and will also be sold in select duty-free shops at airports starting on July 3rd.

PMI IQOS ILUMA i New Color Collection Launched in Japan on June 19th
IQOS ILUMA Leaf Green" | Image source: IQOS official website


According to the company, the retail prices of the three new colors are as follows:

PMI IQOS ILUMA i New Color Collection Launched in Japan on June 19th
IQOS ILUMA i One Leaf Green" | Image source: IQOS official website


Retail price of "IQOS ILUMA i Prime Aspen Green" is 9980 yen (63.27 USD) including tax.

PMI IQOS ILUMA i New Color Collection Launched in Japan on June 19th
New color accessories specially designed for the "IQOS ILUMA i" series and the "IQOS ILUMA" series | Image Source: IQOS Official Website


The "IQOS ILUMA in Leaf Green" is priced at 6980 Japanese Yen (44.25 US dollars) inclusive of taxes.

PMI IQOS ILUMA i New Color Collection Launched in Japan on June 19th
Green Apple Soda" and "Matcha Butter Cake" | Image source: IQOS official website


The IQOS ILUMA i One Leaf Green is priced at 3980 yen (approximately $25.23) including tax.

PMI IQOS ILUMA i New Color Collection Launched in Japan on June 19th
Appletizer | Image source: IQOS Official website


In addition, the new color accessories specially designed for the "IQOS ILUMA i" series and "IQOS ILUMA" series will be released starting from June 19th.


The national 7 IQOS physical stores in Sapporo, Ginza, Nagoya, Umeda, Shinsaibashi, Hiroshima, and Fukuoka will all showcase demonstrations of new color products. Special candies and beverages will also be available for purchase at IQOS stores nationwide, with "Green Apple Soda" and "Matcha Butter Cake" being sold at six IQOS stores nationwide (Sapporo, Ginza, Umeda, Shinsaibashi, Hiroshima, Fukuoka). The IQOS Store in Nagoya only offers "Appletizer.


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