PMI IQOS ILUMA i New Color Collection Launched in Japan on June 19th

PMI by 2FIRSTS.ai

Jun.19.2024

PMI IQOS ILUMA i New Color Collection Launched in Japan on June 19th

Philip Morris Japan introduces new colors for "IQOS Irma i" with three models, available online and in stores starting June 19.

According to a report by Otakuma on June 19th, Philip Morris Japan's new heated tobacco product "IQOS ILUMA i" will be released in three new colors: "IQOS ILUMA i Prime Aspen Green", "IQOS ILUMA i Leaf Green", and "IQOS ILUMA i One Leaf Green".

This product line will be available for purchase on June 19th at IQOS online stores and physical stores, and will also be sold in select duty-free shops at airports starting on July 3rd.

According to the company, the retail prices of the three new colors are as follows:

Retail price of "IQOS ILUMA i Prime Aspen Green" is 9980 yen (63.27 USD) including tax.

The "IQOS ILUMA in Leaf Green" is priced at 6980 Japanese Yen (44.25 US dollars) inclusive of taxes.

The IQOS ILUMA i One Leaf Green is priced at 3980 yen (approximately $25.23) including tax.

In addition, the new color accessories specially designed for the "IQOS ILUMA i" series and "IQOS ILUMA" series will be released starting from June 19th.

The national 7 IQOS physical stores in Sapporo, Ginza, Nagoya, Umeda, Shinsaibashi, Hiroshima, and Fukuoka will all showcase demonstrations of new color products. Special candies and beverages will also be available for purchase at IQOS stores nationwide, with "Green Apple Soda" and "Matcha Butter Cake" being sold at six IQOS stores nationwide (Sapporo, Ginza, Umeda, Shinsaibashi, Hiroshima, Fukuoka). The IQOS Store in Nagoya only offers "Appletizer.

References:

[1] IQOS イルマ i シリーズに新カラー「アスペングリーン」「リーフグリーン」登場

Also Read:

[1] Celebrating IQOS 10th Anniversary: Launch of "IQOS Together X

[2] New IQOS ILUMA i Series Launched in Japan, Featuring Touchscreen and Pause Function

[3] Philip Morris Launches New "IQOS ILUMA i" Series Devices in Japan

#Asia #Japan #Products #PMI #IQOS ILUMA #Heated tobacco products

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Bulgaria to Increase Tobacco and Nicotine Product Taxes in 2026, Expected to Generate Additional Revenue of 130 Million Euros

Bulgaria will raise excise taxes on cigarettes, cigars, heated tobacco, and e-cigarette liquids starting January 2026. The increase, approved under the 2026 state budget, will be implemented gradually over four years. The Ministry of Finance expects the reform to generate about €130 million in additional revenue by 2026.

Nov.07 by 2FIRSTS.ai

Lawmakers Push to Include E-Cigarettes in Vietnam’s Revised Investment Law Ban

Vietnam’s National Assembly has debated amendments to the Investment Law that would include e-cigarettes, heated tobacco, and nitrous oxide (N₂O) in the list of prohibited business activities. Lawmakers supported a total ban consistent with WHO recommendations and previous National Assembly resolutions, citing rising youth addiction rates. Finance Minister Nguyễn Văn Thắng confirmed that the ban would apply comprehensively, with a short transition period for foreign factories.

Nov.27 by 2FIRSTS.ai

2Firsts Observation｜PMI Launches IQOS ILUMA i × SELETTI Limited Edition at Dubai Airport

2Firsts observed that Philip Morris International (PMI) has set up a large-scale IQOS display at Dubai International Airport’s duty-free area, featuring the TEREA tobacco stick series with promotional offers. The brand also showcased its limited-edition collaboration with Italian design house SELETTI — IQOS ILUMA i × SELETTI — further strengthening its premium image through artistic design.

Nov.13 by 2FIRSTS.ai

Product | FASTA Unveils New U.S. Offering, Citing “Made in USA” Status and Texas Compliance

FASTA has launched a new disposable, the FASTA ALIEN 51K, on U.S. online channels. Retailer Mi-Pod describes the product as “assembled and filled in the U.S.” and labels it as compliant with Texas e-cigarette registration requirements. The ALIEN 51K is now available via Mi-Pod and Vaping, with a suggested retail price of about $19.99.