According to Zaks' report on December 3rd, Russian lawmakers Alexey Tsivilev, Anton Shalaev from the Russian Standardization Agency, and Anton Alikhanov, Minister of Industry and Trade, have proposed standardizing the signage of stores selling e-cigarettes, cigarettes, and alcohol in order to make these signs less prominent and less attractive.
The State Duma supports the bill, stating that further regulation is required. Tsvilev pointed out that the growth in sales of e-cigarettes and nicotine-containing products is accompanied by an increase in the number of specialty stores, with neon signs and LED elements attracting passersby, including minors.
He emphasized that the signs not only convey information about the types of products to consumers, but also stimulate and maintain interest in these products, driving market development. According to the latest data, the legal turnover of e-cigarette liquid in Russia has increased by 43.7 times.
He suggested standardizing the design of these signs, restricting their color tones to gray, black, and white to make them less conspicuous. He called on federal agencies to consider establishing national standards for stores selling harmful products.
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