According to a report by N.News on June 21, the South Korean tobacco company KT&G plans to stop supplying the ultra-thin cigarette "ESSE Change Icefall" that has been on sale since March of last year.
The company has announced that the product will suspend supply to convenience stores starting from mid-month. It is reported that this decision to halt production is based on improving portfolio efficiency.
This strategy has emerged due to the declining sales of traditional cigarettes domestically, while the popularity of e-cigarettes is on the rise. According to data from the Ministry of Finance, as of last year, sales of cigarette-shaped e-cigarettes increased by 12.6% compared to the previous year, reaching 610 million packs. This data indicates a clear preference among consumers for cigarette-shaped e-cigarettes.
In the overall market, the market share of cigarette-style e-cigarettes has also increased to 16.8%, a 2% increase from the previous year.
On the contrary, sales of traditional cigarettes have been gradually decreasing since reaching a peak of 3.447 billion packs in 2017, dropping to 3.023 billion packs last year.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
