TikTok promoting e-cigarettes to young people: Royal College Chair

Aug.02.2022
Professor Des Cox, Chair of the Royal College of Physicians' Tobacco Policy Group, expresses concern over TikTok's promotion of e-cigarettes.

Professor Des Cox, Chair of the Tobacco Policy Group at the Royal College of Physicians, has expressed his concern about the impact of TikTok's promotion of e-cigarettes on the physical and mental health of young people. He is worried that the trend of underage youth using e-cigarettes is increasing, and social media platforms like TikTok may be contributing to this.


He told Radio One: "There is a big problem with the marketing of disposable e-cigarettes. In a recent study, the most common form of advertising was found to be through TikTok. The manufacturers' strategy is that they are trying to get young people hooked on these devices. That's where the problem lies." Despite Professor Cox stating that e-cigarettes are less harmful than cigarettes, he still believes this to be a significant issue.


When you see studies about people switching to e-cigarettes, about 40% to 50% of them continue to smoke, creating what we call dual users," he added. "Long-term use of e-cigarettes has significant effects on the heart and lungs. Over time, we will see this. It won't happen overnight. They contain unique chemicals that differ from tobacco, and we don't know what impact these unique ingredients will have on people over time.


The professor emphasized that vaping is becoming a child protection issue, as it could lead to smoking. He stated, "A study of 4,000 children aged 15 to 16 found that 22% were e-cigarette users. This has become a child protection issue. Numerous studies show that young people are attracted to the flavors. Rather than allowing young children and teens to develop this habit, they become addicted to nicotine and find it difficult to quit.


This article is compiled from third-party information and is intended solely for industry exchange and learning.


This article does not represent the views of 2FIRSTS and 2FIRSTS cannot confirm the authenticity and accuracy of the content. The translation of this article is only used for communication and research within the industry.


Due to limitations in our translation skills, the translated article may not fully reflect the original text. Please refer to the original article for accuracy.


2FIRSTS maintains full alignment with the Chinese government on any domestic, Hong Kong, Macao, Taiwan, or international-related statements and positions.


The compilation of information belongs to the original media and author, and if there is any infringement, please contact us for removal.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Vietnam’s Health Ministry Proposes Including E-Cigarettes and Heated Tobacco in the Investment Law Ban List
Vietnam’s Health Ministry Proposes Including E-Cigarettes and Heated Tobacco in the Investment Law Ban List
Vietnam’s Ministry of Health has submitted a proposal to the Government Office recommending that “e-cigarettes and heated tobacco products” be added to the list of prohibited investment and business sectors in the amended Investment Law. The proposal aligns with National Assembly Resolution No. 173/2024/QH15, which bans the production, trade, import, and use of these products starting in 2025.
Nov.12 by 2FIRSTS.ai
Imperial Brands FY25 Results: NGP Net Revenue Up 13.7%, Americas Surges Nearly 70%
Imperial Brands FY25 Results: NGP Net Revenue Up 13.7%, Americas Surges Nearly 70%
Imperial Brands reported FY25 NGP net revenue of £368 million, up 13.7% at constant currency. Growth in the Americas accelerated sharply, with NGP revenue up 69.8%, driven by the expansion of the modern oral brand Zone. Europe delivered 8.8% growth, supported by blu’s double-digit vapour share across key markets. Adjusted NGP operating losses narrowed to £76 million, putting the category closer to breakeven.
Nov.18 by 2FIRSTS.ai
Bangladesh Tobacco Control Group Urges Reversal of Philip Morris Nicotine Pouch Factory Approval
Bangladesh Tobacco Control Group Urges Reversal of Philip Morris Nicotine Pouch Factory Approval
Advocates say the economic authority’s decision contradicts national health goals and violates a Supreme Court directive banning new tobacco ventures.
Oct.27 by 2FIRSTS.ai
China Opens 2026 National E-Cigarette Standards Project for Public Submissions
China Opens 2026 National E-Cigarette Standards Project for Public Submissions
The State Administration for Market Regulation (SAMR) and the State Tobacco Monopoly Administration (STMA) jointly announced the launch of the 2026 National Standardization Project for E-cigarettes. The initiative, coordinated by the National Technical Committee on Standardization of E-cigarettes, aims to enhance the industry’s regulatory framework through new standards on manufacturing, storage, distribution, and evaluation.
Nov.27 by 2FIRSTS.ai
BAT Podcast with AACS CEO: Vape Policy Imbalance Fuels Australia’s Billion-Dollar Illicit Market
BAT Podcast with AACS CEO: Vape Policy Imbalance Fuels Australia’s Billion-Dollar Illicit Market
In BAT’s The Smokeless Word podcast, AACS CEO Theo Foukkare warned that high taxes and strict vape bans have fueled Australia’s AUD 10-billion illicit nicotine market and rising retail crime, urging urgent regulatory reform.
Oct.27 by 2FIRSTS.ai
Philippine BIR Will Destroys Nearly 450,000 Illicit Vape Products Over Unpaid Taxes
Philippine BIR Will Destroys Nearly 450,000 Illicit Vape Products Over Unpaid Taxes
The Philippine Bureau of Internal Revenue has led a nationwide destruction of illicit vape products, citing unpaid excise taxes and penalties amounting to 1.34 billion pesos(approximately US$22 million). Nearly 450,000 units are scheduled for destruction over three days across multiple revenue regions. The seized products violated excise tax laws due to non-payment of taxes, lack of internal revenue stamps, and non-registration of vape brands.
Dec.15 by 2FIRSTS.ai