Vietnam Implements Strong Measures to Regulate E-Cigarettes and Heated Tobacco

Regulations by 2FIRSTS.ai
May.14.2024
Vietnam Implements Strong Measures to Regulate E-Cigarettes and Heated Tobacco
Vietnam Prime Minister issued a directive to strengthen management of e-cigarettes and heated tobacco products, aiming to combat negative impacts.

According to a report from Thethaovanhoa on May 14, Vietnamese Prime Minister Pham Minh Chinh has signed and issued Directive No. 47/CD-TTg on strengthening the management of e-cigarettes and heated tobacco products.

 

The contents are as follows:

 

This is a letter addressed to the ministers and directors of the Health, Finance, National Defense, Public Security, Industry and Commerce, Education, Information Communication, as well as the People's Committees of various provinces and municipalities.

 

In recent years, in order to implement the "Tobacco Hazard Prevention and Control Law", the government and the Prime Minister have issued multiple documents to guide the work of preventing and controlling the hazards of tobacco. Various ministries and local governments have also actively carried out activities under the guidance of the government and the Prime Minister. The work of preventing and controlling the hazards of tobacco has achieved initial success, with the average annual smoking rate for men decreasing by 0.5 percentage points.

 

However, in recent times, there has been a rise in the usage of e-cigarette and heated tobacco products in the market. The use of these products has become more complex, and their usage rates, especially among young people in the community, are rapidly increasing, resulting in negative impacts on people's health.

 

In order to strengthen regulation and promptly prevent the negative effects of using e-cigarettes and heated tobacco products, the Prime Minister has requested:

 

The Ministry of Health provides information, education, and communication on the harmful effects of e-cigarettes and heated tobacco to the units, organizations, and individuals under its management. It conducts research, recommends the issuance of regulations, or requests the competent authorities to issue solutions for the management of e-cigarettes and heated tobacco.

 

The Ministry of Finance has instructed customs to tighten inspections and control of the illegal import of e-cigarettes and tobacco heating products in transit and customs supervision areas, and to develop special operations to combat the smuggling of e-cigarettes and tobacco heating products.

 

The Ministry of National Defense has instructed border guards to strengthen patrols and controls in border areas, passages, and ports to promptly deal with smuggling, storage, and transportation of e-cigarettes and heated tobacco products.

 

The Ministry of Public Security has instructed police forces at all levels to strengthen investigative work, gather information, devise specialized cases, and focus on cracking down on, dismantling channels, groups, and ringleaders involved in the smuggling of e-cigarettes and tobacco heating products, as well as the illegal practice of trafficking and mixing non-authorized substances into e-cigarette liquid, and prosecute them in accordance with the law.

 

The Ministry of Commerce has instructed market supervision forces to strengthen internal market management, conduct regular inspections, and harshly punish organized groups and individuals involved in smuggling e-cigarettes and tobacco heating products.

 

The Ministry of Information and Communications, Ministry of Health, Ministry of Education, Vietnam Television, Voice of Vietnam Radio, Vietnam News Agency, and provincial and municipal People's Committees have instructed media organizations to promote awareness of the dangers of e-cigarettes and heated tobacco products.

 

The National Anti-Smuggling, Commercial Fraud and Counterfeit Products Command directly oversees the 389 regional command centers, urging them to follow up, supervise, and inspect the implementation of the Prime Minister's directive.

 

The provincial and municipal people's committees under the central government have instructed all levels of government and relevant departments to regularly inspect, review, and address illegal activities, and to strictly punish illegal operations, transportation, storage, and sale of e-cigarettes and heated tobacco products. They also emphasize the need to strengthen public education and awareness of the dangers of e-cigarettes and heated tobacco products.

 

Vice Premier Chen Honghe instructed to take charge of this matter. The government office followed up, supervised, and provided reference for the Vice Premier's instructions, and checked and handled the related issues.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

PMI Expands U.S. ZYN Portfolio With New 1.5 mg and 8 mg Strengths, Moves Toward a Unified 20-Pouch-Per-Can Format
PMI Expands U.S. ZYN Portfolio With New 1.5 mg and 8 mg Strengths, Moves Toward a Unified 20-Pouch-Per-Can Format
Philip Morris International is expanding its U.S. ZYN nicotine pouch portfolio with new 1.5 mg and 8 mg strengths and plans to move its core 3 mg and 6 mg dry-pouch products from 15 to 20 pouches per can in the fourth quarter of 2026. ZYN ULTRA is also commercially available, with FDA authorization covering 10 products at 9 mg and one 11 mg Smooth product. PMI U.S. lists the new 1.5 mg and 8 mg strengths as commercially available, but as of September 10 they do not appear on the FDA’s public authorization list. Public materials do not identify which PMTA submissions cover the two new strengths or their current review status.
Sep.11
Altria Showcases Ploom, Marlboro Heated Tobacco Sticks and Non-Nicotine Energy Products at NACS Show 2026
Altria Showcases Ploom, Marlboro Heated Tobacco Sticks and Non-Nicotine Energy Products at NACS Show 2026
At the 2026 NACS Show, Altria displayed Ploom devices alongside imagery of Marlboro-branded heated tobacco sticks, while also featuring RIOT Energy and Proper Wild non-nicotine products. The booth showcased on! PLUS nicotine pouches, including 12 mg variants not listed among FDA-authorized products as of October 9, and NJOY e-cigarettes. Altria also presented convenience-store traffic figures highlighting its retail presence. 2Firsts examines the company's expanded product portfolio, non-nicotine business activities and the regulatory status of products displayed at the show.
EXPO
Oct.10
South Korea's Tobacco Plan Excludes 6-Methyl Nicotine as Customs Tightens Import Controls and Analog Liquid Imports Fall 83%
South Korea's Tobacco Plan Excludes 6-Methyl Nicotine as Customs Tightens Import Controls and Analog Liquid Imports Fall 83%
South Korea's government unveiled its first Tobacco Harm Management Basic Plan for 2027–2031 on October 29, 2026, proposing broader testing of vaping and heated tobacco products while excluding nicotine analogs such as 6-methyl nicotine. Synthetic nicotine came under tobacco regulation on April 24, and a June investigation found 6-methyl nicotine in 12 liquid inhalation products marketed as nicotine-free. Customs data released in September showed that imports of nicotine analog solutions fell 83.3%, from 12 metric tons in January–April to 2 metric tons in May–August. By September 20, imports had reached approximately 15 metric tons for the year, with 99.99% originating from China. Customs authorities have tightened pre-clearance testing and supply-chain documentation requirements, while the MFDS expects to complete its assessment of nicotine analog hazards by the end of 2026.
Regulations
Nov.04
Pennsylvania Vape Directory Law Survives Court Challenge From Nova Distro and Others Amid Similar Rulings Across States
Pennsylvania Vape Directory Law Survives Court Challenge From Nova Distro and Others Amid Similar Rulings Across States
A U.S. federal court upheld Pennsylvania's vape directory law on October 14, rejecting a challenge brought by Nova Distro, 101 Distributors and companies operating Tobacco Hut retail stores. Court records show that vaping accounts for about 60% of Tobacco Hut's profits and that the chain held approximately $2 million in inventory potentially subject to seizure under the law as of June 2. Pennsylvania began enforcement on October 19. The ruling follows similar appellate decisions in other states, even as new research shows that unlisted vaping products continue to account for substantial sales in states with established directories.
Regulations
Oct.22
EU Tobacco Tax Reform Targets November Push as Sweden Holds Nicotine-Pouch Minimum at €20 per Kilogram
EU Tobacco Tax Reform Targets November Push as Sweden Holds Nicotine-Pouch Minimum at €20 per Kilogram
The Irish presidency of the Council of the European Union is using bilateral talks to push the bloc’s Tobacco Taxation Directive toward a political agreement in November. According to Law360, citing an EU official, Sweden is unwilling to accept a minimum excise threshold above €20 per kilogram for nicotine pouches. Council negotiations have already lowered the European Commission’s original proposal, but a May 2026 presidency compromise still set the minimum at 10% of the tax-inclusive retail price or €30 per kilogram in 2028-29, with higher levels later.
Market
Sep.17 by 2Firsts Perspectives
Product | PMI Launches ZYN Melts in UK, Extending ZYN Beyond Nicotine Pouches Into Dissolvable Tablets
Product | PMI Launches ZYN Melts in UK, Extending ZYN Beyond Nicotine Pouches Into Dissolvable Tablets
Philip Morris International (PMI) has launched ZYN Melts in the UK, introducing a fully dissolvable oral nicotine tablet format alongside the brand's existing nicotine pouches. The range includes Cool Mint and Peppermint, each offered at 1mg and 2mg of nicotine per tablet, creating four SKUs. Each can contains 20 tablets and is priced at £6.50 in the UK. Unlike ZYN nicotine pouches, Melts are placed between the upper lip and gum and dissolve completely during use.
News
Sep.29 by 2Firsts Perspectives