Vietnam Implements Strong Measures to Regulate E-Cigarettes and Heated Tobacco

Regulations by 2FIRSTS.ai
May.14.2024
Vietnam Implements Strong Measures to Regulate E-Cigarettes and Heated Tobacco
Vietnam Prime Minister issued a directive to strengthen management of e-cigarettes and heated tobacco products, aiming to combat negative impacts.

According to a report from Thethaovanhoa on May 14, Vietnamese Prime Minister Pham Minh Chinh has signed and issued Directive No. 47/CD-TTg on strengthening the management of e-cigarettes and heated tobacco products.

 

The contents are as follows:

 

This is a letter addressed to the ministers and directors of the Health, Finance, National Defense, Public Security, Industry and Commerce, Education, Information Communication, as well as the People's Committees of various provinces and municipalities.

 

In recent years, in order to implement the "Tobacco Hazard Prevention and Control Law", the government and the Prime Minister have issued multiple documents to guide the work of preventing and controlling the hazards of tobacco. Various ministries and local governments have also actively carried out activities under the guidance of the government and the Prime Minister. The work of preventing and controlling the hazards of tobacco has achieved initial success, with the average annual smoking rate for men decreasing by 0.5 percentage points.

 

However, in recent times, there has been a rise in the usage of e-cigarette and heated tobacco products in the market. The use of these products has become more complex, and their usage rates, especially among young people in the community, are rapidly increasing, resulting in negative impacts on people's health.

 

In order to strengthen regulation and promptly prevent the negative effects of using e-cigarettes and heated tobacco products, the Prime Minister has requested:

 

The Ministry of Health provides information, education, and communication on the harmful effects of e-cigarettes and heated tobacco to the units, organizations, and individuals under its management. It conducts research, recommends the issuance of regulations, or requests the competent authorities to issue solutions for the management of e-cigarettes and heated tobacco.

 

The Ministry of Finance has instructed customs to tighten inspections and control of the illegal import of e-cigarettes and tobacco heating products in transit and customs supervision areas, and to develop special operations to combat the smuggling of e-cigarettes and tobacco heating products.

 

The Ministry of National Defense has instructed border guards to strengthen patrols and controls in border areas, passages, and ports to promptly deal with smuggling, storage, and transportation of e-cigarettes and heated tobacco products.

 

The Ministry of Public Security has instructed police forces at all levels to strengthen investigative work, gather information, devise specialized cases, and focus on cracking down on, dismantling channels, groups, and ringleaders involved in the smuggling of e-cigarettes and tobacco heating products, as well as the illegal practice of trafficking and mixing non-authorized substances into e-cigarette liquid, and prosecute them in accordance with the law.

 

The Ministry of Commerce has instructed market supervision forces to strengthen internal market management, conduct regular inspections, and harshly punish organized groups and individuals involved in smuggling e-cigarettes and tobacco heating products.

 

The Ministry of Information and Communications, Ministry of Health, Ministry of Education, Vietnam Television, Voice of Vietnam Radio, Vietnam News Agency, and provincial and municipal People's Committees have instructed media organizations to promote awareness of the dangers of e-cigarettes and heated tobacco products.

 

The National Anti-Smuggling, Commercial Fraud and Counterfeit Products Command directly oversees the 389 regional command centers, urging them to follow up, supervise, and inspect the implementation of the Prime Minister's directive.

 

The provincial and municipal people's committees under the central government have instructed all levels of government and relevant departments to regularly inspect, review, and address illegal activities, and to strictly punish illegal operations, transportation, storage, and sale of e-cigarettes and heated tobacco products. They also emphasize the need to strengthen public education and awareness of the dangers of e-cigarettes and heated tobacco products.

 

Vice Premier Chen Honghe instructed to take charge of this matter. The government office followed up, supervised, and provided reference for the Vice Premier's instructions, and checked and handled the related issues.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

EU ‘TPD3’ Enters Next Phase on Aug. 14 as Fragmented Vape and Nicotine Pouch Rules Push the Single Market Toward Regulatory Overhaul
EU ‘TPD3’ Enters Next Phase on Aug. 14 as Fragmented Vape and Nicotine Pouch Rules Push the Single Market Toward Regulatory Overhaul
A 12-week European Commission consultation on revising the Tobacco Products Directive and Tobacco Advertising Directive is due to close on Aug. 14, 2026. The Commission has identified e-cigarette flavours, disposable vapes, tobacco heating devices, nicotine pouches, nicotine-free e-cigarettes, packaging and digital marketing among areas for possible new EU rules. National regulations already vary significantly across the bloc, a fragmentation the Commission says creates internal-market barriers and distorts competition. No formal revised TPD/TAD legislative text has yet been published, with the Commission currently indicating December 2026 for the legislative initiative.
Aug.14
Gallup Tracks Nicotine Pouch Use for the First Time: 11% of U.S. Adults Smoke, 9% Vape and 4% Use Nicotine Pouches
Gallup Tracks Nicotine Pouch Use for the First Time: 11% of U.S. Adults Smoke, 9% Vape and 4% Use Nicotine Pouches
Gallup’s 2026 Consumption Habits survey tracked nicotine pouch use for the first time. The survey found that 11% of U.S. adults reported smoking cigarettes in the past week, 9% reported vaping, and 4% reported using nicotine pouches. Cigarette smoking remained near Gallup’s long-term low, while adult vaping rates stayed relatively stable in recent years.
Market
Aug.25 by 2Firsts Perspectives
BAT’s Velo Study Finds 61% of Nicotine Users Feel More Comfortable Expressing Themselves When Others Do the Same
BAT’s Velo Study Finds 61% of Nicotine Users Feel More Comfortable Expressing Themselves When Others Do the Same
British American Tobacco’s (BAT) nicotine pouch brand Velo has released a global consumer study and launched its “Echoes of Tomorrowland” campaign with electronic music festival brand Tomorrowland. The research surveyed 2,009 nicotine users across the UK, Spain, Pakistan, Poland and Austria. Velo said 61% of respondents feel more comfortable expressing themselves when they see others doing the same, while 39% said building meaningful connections becomes harder with age. The campaign reflects how nicotine pouch brands are increasingly using music, communities and lifestyle marketing to build consumer engagement.
Aug.10
Product | YOOZ Launches Waker Electronic Shisha Device, Expanding Vape Applications Beyond Portable Devices
Product | YOOZ Launches Waker Electronic Shisha Device, Expanding Vape Applications Beyond Portable Devices
YOOZ has introduced the Waker Electronic Shisha device, expanding its vaping portfolio into the electronic shisha category. The device combines a rechargeable hardware platform with dedicated cartridges, featuring a 4,000mAh battery, up to 60W output power, and LED lighting effects. The product has appeared across multiple French retail channels, reflecting the continued expansion of vaping products into new consumption scenarios.
Jul.13
Juul Sublicense Reshapes Vuse Alto Patent Bill as Court Ends R.J. Reynolds’ 5.25% Royalty Obligation to Altria
Juul Sublicense Reshapes Vuse Alto Patent Bill as Court Ends R.J. Reynolds’ 5.25% Royalty Obligation to Altria
According to Law360 on August 31, 2026, a federal judge in North Carolina ruled that a patent sublicense between R.J. Reynolds Vapor Co. and Juul Labs Inc. relieves Reynolds of its obligation to continue paying royalties to Altria Client Services LLC over Vuse Alto. A jury had previously found that Vuse Alto infringed three Altria patents and awarded approximately $95.2 million in past damages, after which Reynolds was ordered to pay an ongoing royalty equal to 5.25% of positive net sales. The new ruling finds that a valid sublicense can eliminate future infringement, potentially ending what Altria described as hundreds of millions of dollars in future royalties.
Sep.01
IQOS Global Flagship Space to Open in Tokyo Ginza as PMI Expands Consumer Experience Strategy
IQOS Global Flagship Space to Open in Tokyo Ginza as PMI Expands Consumer Experience Strategy
Philip Morris Japan (PMJ) announced that it will open “IQOS Flagship Ginza” in Tokyo on September 4, 2026. The location will become the first global flagship space for PMI’s IQOS brand. PMJ said the venue will target adult smokers aged 20 and above and combine product experiences, community engagement and local cultural elements. The design will incorporate Japanese natural aesthetics and traditional craftsmanship. The launch reflects PMI’s broader strategy of strengthening consumer engagement through experiential retail and brand spaces. The existing IQOS Store Ginza is scheduled to close on August 30, 2026.
Jul.21