We Vape" calls for stricter regulation on e-cigarettes

Sep.14.2024
We Vape" calls for stricter regulation on e-cigarettes
We Vape" tests UK officials' constituencies for illegal e-cigarette sales; calls for stricter regulations to protect public health.

According to a report by Talking Retail on September 13th, the UK e-cigarette advocacy group "We Vape" conducted tests in the constituencies of the Prime Minister and Health Secretary to discover whether illegal and unregulated e-cigarettes were being sold.


The founder of "We Vape," Mark Oates, stated that he was able to purchase e-cigarettes with a nicotine concentration of 5% in the constituencies of Keir Starmer's Holborn & St Pancras and Wes Streeting's Ilford North, which is more than double the 2% limit.


Oates also mentioned that the Tottenham constituency of Foreign Secretary David Lammy is a "hotbed" for illegal e-cigarettes, as he was able to purchase five of them in less than 30 minutes.


Otts said that this highlights the shocking failure of the Trade Standards Bureau when the Prime Minister is ready to announce the final Tobacco and E-Cigarette Act.


Our investigation has uncovered that the e-cigarette e-liquid tanks have a capacity that exceeds the 2ml limit by more than six times, with some capable of providing up to 7000 puffs. A regulated e-cigarette can typically deliver 600 to 1000 puffs.


We Vape" calls on the UK government to make three commitments:


The Medicines and Healthcare products Regulatory Agency (MHRA) conducts pre-market checks on all e-cigarettes before they are released to ensure they comply with UK laws and prevent illegal e-cigarettes from appearing on shelves first. We need a self-funded licensing system where retailers must pay a fee to sell e-cigarettes, with funds used to support trading standards. This model is similar to the alcohol industry, meaning hefty fines or closure will be imposed on repeat offenders selling illegal products or selling to minors. To protect flavors, which we know help smokers transition from traditional cigarettes to e-cigarettes, experts at the University of Bristol believe that nearly 39% of smokers would "smoke more or not quit" when switching to e-cigarettes, and 14% of former smokers would "revert back to smoking" if their preferred flavors were restricted.


I was able to easily purchase illegal e-cigarettes in the Prime Minister and Health Secretary's own constituencies, which is shocking and suggests that more needs to be done to prevent them from being sold in the first place.


All e-cigarettes should be legally required to undergo testing and certification before being allowed for sale, in order to comply with UK law. To be honest, the fact that this is not currently the case is truly unbelievable.


The pre-sale certification will give wholesalers and retailers peace of mind that the e-cigarettes they are selling are legal and will allow those that are illegal to be taken off the shelves. In addition to the licensing system for e-cigarette retailers, it will ensure that businesses selling illegal e-cigarettes or caught selling to children can have their licenses revoked. Incorporating these measures into the Tobacco and E-Cigarette Act will ensure that e-cigarettes remain an effective way to quit smoking while protecting e-cigarette users, retailers, and parents.


Otz continued by adding,


I am able to walk into one store after another and ask for the most powerful e-cigarette, only to be sold some already illegal items. This happens all day long. Most vendors hardly even hide it, becoming so bold due to the lack of enforcement of trading standards.


The Tobacco and E-cigarette Act promises to impose more restrictions on e-cigarettes, which will be meaningless in London's rampant black market industry and only fuel the black market. Removing products does not remove demand, and dealers are eager for further bans. The Labour Party must understand that e-cigarettes are an important tool to help people quit smoking, but illegal products and children's access must be stopped through enforcing existing laws, rather than creating more laws to help illegal traders and reduce smokers' attempts to quit.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Zhang Xiaotang Appointed Deputy Director of China’s Tobacco Regulator, Adding Another Finance-Background Official to Top Leadership
Zhang Xiaotang Appointed Deputy Director of China’s Tobacco Regulator, Adding Another Finance-Background Official to Top Leadership
China’s State Council has appointed Zhang Xiaotang as deputy director of the State Tobacco Monopoly Administration, with the regulator’s official website now listing him as a Party leadership group member and deputy director. Zhang previously led Hebei China Tobacco and earlier headed the STMA’s finance and audit department. His appointment follows the elevation earlier this year of former tax official Yao Laiying to head the STMA, adding another senior official with a strong fiscal or financial-management background to China Tobacco’s top leadership in 2026.
News
Sep.20
Trump Picks White House Health Policy Aide Heidi Overton to Lead FDA, Pending Senate Confirmation
Trump Picks White House Health Policy Aide Heidi Overton to Lead FDA, Pending Senate Confirmation
U.S. President Donald Trump has chosen White House health policy aide Heidi Overton to lead the Food and Drug Administration, Bloomberg reported, citing a person familiar with the matter. Overton currently works on health policy at the White House and previously held a senior role at the America First Policy Institute. If confirmed by the Senate, she would take over an FDA that has experienced months of senior-level turnover. The agency regulates products representing roughly one-fifth of U.S. consumer spending, including e-cigarettes, drugs, vaccines and much of the food supply.
News
Aug.19
After Apple Business Decline, South Korea’s ITM Semiconductor Expands KT&G Vape Supply Chain as Vape Revenue Rises 24.8%
After Apple Business Decline, South Korea’s ITM Semiconductor Expands KT&G Vape Supply Chain as Vape Revenue Rises 24.8%
South Korean electronics component supplier ITM Semiconductor is reshaping its business portfolio after a decline in Apple-related protection circuit business, expanding its supply of vape devices and cartridges to KT&G. According to News1 on August 18, 2026, ITM’s vape-related revenue rose 24.8% year on year to 75.5 billion won in the first half of 2026. The company began mass production of vape devices at its Cikarang, Indonesia facility in January 2026, strengthening export manufacturing capacity. Meanwhile, Samsung-related protection circuit sales continued to grow, providing support during the transition.
Aug.20
FDA Unifies Tobacco Registration and Product Listing Form Across Product Categories
FDA Unifies Tobacco Registration and Product Listing Form Across Product Categories
The U.S. FDA has consolidated two tobacco establishment registration and product listing forms into a redesigned Form FDA 3741 covering all regulated product categories, including e-cigarettes, heated tobacco products and nicotine pouches. The current requirements remain limited to domestic establishments. Separately, the FDA has proposed extending registration and product listing requirements to foreign manufacturers, signaling greater regulatory attention to manufacturing entities and product-level information across the tobacco and nicotine supply chain.
FDA
Sep.30
UK Vape Duty Starts in October as Hayati, DOJO and Others Launch Lower-Capacity Products With Lower Per-Unit Tax
UK Vape Duty Starts in October as Hayati, DOJO and Others Launch Lower-Capacity Products With Lower Per-Unit Tax
The UK's Vaping Products Duty will take effect on October 1, 2026, at a flat rate of £2.20 per 10ml of vaping liquid. Ahead of implementation, DOJO, PIXL and Hayati have introduced or been reported to be adding lower-capacity tiers alongside larger products. DOJO has added a 6ml BLAST7K Fresh below its 10ml BLAST10K Fresh, PIXL offers both a 12ml 8000 and a 6ml 5K, while retailer Ninja Vapes says Hayati is preparing a 7ml 4K alongside its existing 12ml 6K. The pattern points to a growing lower-capacity tier in the UK market, although the brands have not all explicitly linked the changes to the new duty.
Sep.23
Wall Street Journal: U.S. FDA Plans Faster Vape and Nicotine Pouch Reviews, Revisit of 2021 PMTA Rule
Wall Street Journal: U.S. FDA Plans Faster Vape and Nicotine Pouch Reviews, Revisit of 2021 PMTA Rule
The Trump administration is preparing changes intended to accelerate FDA market authorization reviews for e-cigarettes and nicotine pouches, according to The Wall Street Journal. The FDA is expected to revisit its 2021 PMTA rule and may simplify some scientific study requirements and shorten review times. The agency has not formally announced the changes. Over the past year, the FDA has already accelerated nicotine-pouch reviews, expanded ENDS authorizations and upgraded its CTP Portal NextGen application system. As of August 2026, 43 nicotine pouch products and 48 e-cigarette products had received FDA marketing authorization.
Sep.24