WeChat Announcement: Vape Included in Prohibited Items for Sale

Regulations by 2FIRSTS.ai
Mar.13.2024
WeChat Announcement: Vape Included in Prohibited Items for Sale
WeChat announces crackdown on personal accounts selling prohibited items to protect user information and rights.

On the evening of March 12th, the WeChat Security Center released a governance announcement titled "Announcement on Governing the Behavior of Personal WeChat Accounts Posting Information on the Sale of Prohibited Items." In order to regulate the information posting behavior of personal WeChat accounts, safeguard the information security and legitimate rights and interests of WeChat users, and for any personal WeChat accounts that publish, display, or disseminate various prohibited items for sale information in any form, the WeChat team will strictly follow the requirements of relevant national laws and regulations, as well as the provisions of the "Tencent WeChat Software License and Service Agreement" and the "WeChat Personal Account Usage Rules." Depending on the seriousness of the violation, a tiered punishment will be implemented: for violations, the content will be deleted upon discovery; for violating accounts, the WeChat account may be warned, restricted, or prohibited to use certain or all functions, the account may be temporarily suspended, or permanently banned.

 

Announcement disclosure: Personal WeChat accounts are not allowed to publish, display, or disseminate various prohibited items for sale information, including but not limited to the following examples:

 

01 Violating the rules by promoting pharmaceuticals or medical devices 

02 Tobacco and e-cigarette advertising 

03 Illegal categories such as sexual health products 

04 Controlled substances like aphrodisiacs 

05 Black and gray market items such as cheat software and fake IDs 

06 Pornographic and sexually suggestive content 

07 Weapons with killing power such as imitation guns, bows and arrows, controlled knives, and air guns 

08 Illegal loan content 

 

The WeChat Security Center reminds users that posting illegal or prohibited items for sale through social media platforms such as Moments, Video Accounts, or live streaming is a violation of rules. Assisting friends in promoting and selling illegal or prohibited items through reposts in Moments or WeChat groups can result in both the seller and reposter facing administrative penalties if issues arise.

 

Users are also reminded to cherish their WeChat account usage rights and not violate existing laws and regulations during use. The WeChat Security Center will handle violations according to relevant laws, regulations, and user agreement rules, and cooperate with authorities to protect the legitimate rights and interests of WeChat users and other parties.

 

The WeChat team is urging users to cherish their usage rights of WeChat accounts, strictly abide by laws and regulations, follow user agreements, and avoid engaging in any illegal activities. The WeChat Security Center will handle violations in accordance with laws and regulations and user agreements, and cooperate with relevant authorities to protect the legitimate rights and interests of WeChat users and other parties.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Thailand National Health Commission Advances Vape Regulation Aligned with Anti-Drug Agenda
Thailand National Health Commission Advances Vape Regulation Aligned with Anti-Drug Agenda
Thailand’s Deputy Prime Minister Sophon Saram, who chairs the National Health Commission (NHC), presided over a meeting aligning the nation’s e-cigarette control policies with the government’s “Quick Big Win” anti-drug strategy. The session reviewed progress under the National Health Assembly Resolution on Protecting Children and Youth from E-Cigarettes, which includes five key measures on awareness, enforcement, and prevention.
Nov.05 by 2FIRSTS.ai
2Firsts Observations | Two Months After Launch, BAT’s VELO Shift Draws Attention for Non-Traditional Design as Some Users Call for Higher Nicotine Strength
2Firsts Observations | Two Months After Launch, BAT’s VELO Shift Draws Attention for Non-Traditional Design as Some Users Call for Higher Nicotine Strength
British American Tobacco (BAT) introduced the VELO Shift nicotine pouch in September 2025, featuring a hexagonal outer can and an oval-triangle pouch shape that departs from traditional designs. Two months after launch, the product is available in the U.K., U.S. and Sweden. Social-media feedback indicates the design has been well received, while some users are calling for higher nicotine strength.
Nov.06 by 2FIRSTS.ai
ZYN’s Trademark Dilemma in China | Legal Opinion Submitted to 2Firsts
ZYN’s Trademark Dilemma in China | Legal Opinion Submitted to 2Firsts
ZYN faces trademark revocation and enforcement challenges in China. In this legal commentary submitted to 2Firsts, the author examines regulatory gaps, enforcement hurdles, and the high legal risks surrounding nicotine pouch trademarks.
Oct.14
South Korea’s Parliament Reconsiders Bill to Regulate Synthetic Nicotine as Tobacco
South Korea’s Parliament Reconsiders Bill to Regulate Synthetic Nicotine as Tobacco
South Korea’s National Assembly is once again reviewing a bill to classify synthetic nicotine as a tobacco product under the Tobacco Business Act. The proposal aims to close regulatory loopholes that allow untaxed, unregulated nicotine liquids — often used by minors — to circulate freely. Lawmakers expect the bill to pass during the current session amid growing public and civic pressure.
Nov.26 by 2FIRSTS.ai
NYC Reaches Settlement with E-Cigarette Distributors in Flavored Vape Crackdown
NYC Reaches Settlement with E-Cigarette Distributors in Flavored Vape Crackdown
New York City has reached settlement agreements with two e-cigarette wholesalers accused of selling flavored vapes illegally. The companies agreed to stop all flavored vape transactions in the city and face $1,000 fines for future violations. Litigation against other defendants in the broader case continues.
Nov.25 by 2FIRSTS.ai
British American Tobacco’s Irish unit says VELO pouch sales hit 29m, net revenue climbs to €33.75m
British American Tobacco’s Irish unit says VELO pouch sales hit 29m, net revenue climbs to €33.75m
British American Tobacco’s Irish subsidiary PJ Carroll & Co Ltd reported that sales of its Velo nicotine pouches nearly quintupled in 2024 to 29 million units, driving an 11% year-on-year increase in net revenue to €33.75 million. However, amid a heavy tax burden and declining traditional cigarette volumes, the company’s pre-tax profit fell 8% to €5.69 million.
Dec.01 by 2FIRSTS.ai