WeChat Announcement: Vape Included in Prohibited Items for Sale

Regulations by 2FIRSTS.ai
Mar.13.2024
WeChat Announcement: Vape Included in Prohibited Items for Sale
WeChat announces crackdown on personal accounts selling prohibited items to protect user information and rights.

On the evening of March 12th, the WeChat Security Center released a governance announcement titled "Announcement on Governing the Behavior of Personal WeChat Accounts Posting Information on the Sale of Prohibited Items." In order to regulate the information posting behavior of personal WeChat accounts, safeguard the information security and legitimate rights and interests of WeChat users, and for any personal WeChat accounts that publish, display, or disseminate various prohibited items for sale information in any form, the WeChat team will strictly follow the requirements of relevant national laws and regulations, as well as the provisions of the "Tencent WeChat Software License and Service Agreement" and the "WeChat Personal Account Usage Rules." Depending on the seriousness of the violation, a tiered punishment will be implemented: for violations, the content will be deleted upon discovery; for violating accounts, the WeChat account may be warned, restricted, or prohibited to use certain or all functions, the account may be temporarily suspended, or permanently banned.

 

Announcement disclosure: Personal WeChat accounts are not allowed to publish, display, or disseminate various prohibited items for sale information, including but not limited to the following examples:

 

01 Violating the rules by promoting pharmaceuticals or medical devices 

02 Tobacco and e-cigarette advertising 

03 Illegal categories such as sexual health products 

04 Controlled substances like aphrodisiacs 

05 Black and gray market items such as cheat software and fake IDs 

06 Pornographic and sexually suggestive content 

07 Weapons with killing power such as imitation guns, bows and arrows, controlled knives, and air guns 

08 Illegal loan content 

 

The WeChat Security Center reminds users that posting illegal or prohibited items for sale through social media platforms such as Moments, Video Accounts, or live streaming is a violation of rules. Assisting friends in promoting and selling illegal or prohibited items through reposts in Moments or WeChat groups can result in both the seller and reposter facing administrative penalties if issues arise.

 

Users are also reminded to cherish their WeChat account usage rights and not violate existing laws and regulations during use. The WeChat Security Center will handle violations according to relevant laws, regulations, and user agreement rules, and cooperate with authorities to protect the legitimate rights and interests of WeChat users and other parties.

 

The WeChat team is urging users to cherish their usage rights of WeChat accounts, strictly abide by laws and regulations, follow user agreements, and avoid engaging in any illegal activities. The WeChat Security Center will handle violations in accordance with laws and regulations and user agreements, and cooperate with relevant authorities to protect the legitimate rights and interests of WeChat users and other parties.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

FDA Tobacco Proposal Signals Full-Chain Compliance Test for Global E-Cigarette Supply Chains
FDA Tobacco Proposal Signals Full-Chain Compliance Test for Global E-Cigarette Supply Chains
FDA’s proposed foreign tobacco establishment registration and product listing rule remains unfinished, but Accorto told 2Firsts it reflects a shift toward structured oversight similar to medical device and pharmaceutical compliance frameworks. For Chinese and global e-cigarette suppliers, U.S. market access is moving beyond product authorization toward full-chain compliance covering manufacturing, documentation, import control, distribution, retail and marketing discipline.
Special Report
Jul.09
Product | VELO Launches Tomorrowland Limited Edition 2026 as Festival IP Enters Nicotine Pouch Packaging
Product | VELO Launches Tomorrowland Limited Edition 2026 as Festival IP Enters Nicotine Pouch Packaging
BAT’s nicotine pouch brand VELO has introduced the Tomorrowland Limited Edition 2026. Public retail-channel information shows the product has appeared across multiple European online platforms, while Haypp UK has listed related SKUs with a “Coming soon” status. The packaging carries the wording “Official Tomorrowland Partner,” indicating that the collection is part of VELO’s official collaboration with the electronic music festival brand.
Jul.02
Malaysia Police Seize RM12.7 Million in Illegal Vapes and Cigarettes as Probe Points to Sea Shipments From China
Malaysia Police Seize RM12.7 Million in Illegal Vapes and Cigarettes as Probe Points to Sea Shipments From China
Police in Malaysia’s Selangor state seized illegal vape products and contraband cigarettes worth about RM12.7 million (approximately $3 million) in two enforcement operations. According to New Straits Times and The Star, the vape-related operation uncovered 131,036 boxes of vape products, 4,900 bottles of e-liquid and 25,510 vape devices, valued at about RM9.4 million. Police said preliminary investigations indicated that some illegal vape products entered Malaysia through sea shipments from China before moving through storage and distribution networks.
Aug.10
Product | Vapsolo Launches Sixer 180K, Introducing a 6-in-1 Architecture for Disposable Vapes
Product | Vapsolo Launches Sixer 180K, Introducing a 6-in-1 Architecture for Disposable Vapes
Vapsolo has launched the Sixer 180K, a flagship disposable vape built around a 6-in-1 architecture featuring six independent e-liquid tanks and six dedicated mesh coils. Alongside a claimed up to 180,000 puffs, the new device reflects a broader shift in disposable vape development from increasing puff counts toward modular hardware design and multi-flavor user experience.
Jul.03
BAT’s Velo Study Finds 61% of Nicotine Users Feel More Comfortable Expressing Themselves When Others Do the Same
BAT’s Velo Study Finds 61% of Nicotine Users Feel More Comfortable Expressing Themselves When Others Do the Same
British American Tobacco’s (BAT) nicotine pouch brand Velo has released a global consumer study and launched its “Echoes of Tomorrowland” campaign with electronic music festival brand Tomorrowland. The research surveyed 2,009 nicotine users across the UK, Spain, Pakistan, Poland and Austria. Velo said 61% of respondents feel more comfortable expressing themselves when they see others doing the same, while 39% said building meaningful connections becomes harder with age. The campaign reflects how nicotine pouch brands are increasingly using music, communities and lifestyle marketing to build consumer engagement.
Aug.10
Research | Swedish Study Finds Oral Lesions in 79% of Examined Nicotine Pouch Users, With Distinct Tissue Responses
Research | Swedish Study Finds Oral Lesions in 79% of Examined Nicotine Pouch Users, With Distinct Tissue Responses
A new Swedish study found oral mucosal lesions in 79% of examined nicotine pouch users and 89% of tobacco-derived snus users, with different tissue-response patterns between the two categories. For manufacturers and regulators, the findings shift attention toward product formulation, flavouring, pouch materials and local oral exposure, not only whether a product contains tobacco. The study found no higher prevalence of caries or periodontal disease, but it could not establish causality, long-term outcomes or differences between individual products or designs.
Special Report
Jul.27