Key points:
The nicotine pouch brand ALP has signed an exclusive partnership with the American instant delivery platform Gopuff to launch an instant ordering and delivery service supported by "Powered by Gopuff" technology.
This partnership marks the first time that a direct-to-consumer (D2C) instant delivery model has been implemented in the nicotine pouch category, covering over 200 micro-distribution centers of Gopuff across the United States.
Users can place orders through the "Instant Shop" page on the ALP official website and enjoy an almost immediate delivery experience.
ALP co-founder Tucker Carlson stated that this move aimed to enhance brand accessibility and consumer convenience, emphasizing a product strategy centered around users.
According to PR Newswire on May 6th, the nicotine pouch brand ALP announced a partnership with the instant delivery platform Gopuff to launch an "on-demand delivery" service for American consumers.
Users can now place orders through the "Instant Shop" page on the ALP official website, enabling almost real-time delivery. This service is based on Gopuff's "Powered by Gopuff" technology and its network of over 200 micro-fulfillment centers nationwide.
This partnership marks the first time that a direct-to-consumer (D2C) same-day delivery model has been implemented in the nicotine pouch category.
ALP co-founder Tucker Carlson stated that:
"Our partnership with Gopuff is entirely consumer-centric, aiming to make ALP products easily accessible to more adult American users. Now, whatever you want can be delivered to you within minutes."
Gopuff was founded in 2013 and is a US consumer goods and food delivery company headquartered in Pennsylvania. The company serves convenience stores in over 500 cities, suburbs, towns across the US, and also operates in the UK.
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