BAT to Launch Glo Hyper Air WINNER Edition, Priced at 40,000 Korean Won

BAT by 2FIRSTS.ai

Jan.08.2024

BAT to Launch Glo Hyper Air WINNER Edition, Priced at 40,000 Korean Won

BAT Korea will release the Glo Hyper Air WINNER Edition, featuring artwork by selected artists.

According to a report by the South Korean media outlet Etoday on January 8th, British American Tobacco Korea is planning to launch the Glo Hyper Air WINNER edition.

Last year, British American Tobacco collaborated with the visual artist platform Pixpills in South Korea to host an art competition. Subsequently, five artworks were selected as the final winners through consumer online voting.

The Glo Hyper Air WINNER edition package includes one Glo Hyper Air device, a design skin featuring artwork by an artist, and a paper bag with the same artwork. The design skin can be easily attached to the device using stickers, while the product packaging also showcases the artist's work, enhancing its collectible value.

The Glo Hyper Air Winner Edition will be sold at 40,000 Korean Won (30 USD). It will be available in limited quantity on the Glo website, "Discover Glo," Kakao Store, Naver Smart Store, and other platforms.

References:

[1] 글로, ‘하이퍼 에어 위너 에디션' 한정 출시

Also Read:

[1] Glo Hyper Pro: New Heat-Not-Burn Tobacco Device Released in Japan

[2] BAT Italy Launches Innovative glo Hyper PRO with Smart Display

[3] BAT GloTM 2023 Art Contest: Online Consumer Voting for Winners

#Asia #Products #South Korea #Heated tobacco products #British American Tobacco (BAT)

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