According to Presseportal's report on December 27th, the Bundesverband der Tabakwirtschaft und neuartiger Erzeugnisse in Germany (BVTE) predicts that cigarette sales in Germany will exceed 640 billion units in 2024, compared to 2023.
The Federal Statistical Office of Germany has not yet fully released the data for 2024, but from January to November, cigarette sales in Germany have reached 62 billion units, a 3.6% increase compared to the same period last year. CEO of BVTE, Jan Mücke, stated that the increase in sales mainly reflects the ordering of tax stamps for production purposes, rather than reflecting actual consumer purchasing levels or smoking rates.
German consumers are also engaging in cross-border shopping, with increasing taxes leading to fewer German consumers choosing to purchase cigarettes in the Czech Republic. Those consumers who previously favored going to the Czech Republic are now either turning to purchasing fine-cut tobacco or opting for less harmful alternatives such as heated tobacco or e-cigarettes.
The e-cigarette liquid tax in Germany will increase to €0.26 per milliliter starting in January 2025. From January to November, Germany has collected taxes on a total of 1.156 million liters of e-cigarette liquid, with a 1.4% increase in tax identification applications compared to the same period last year. It has been pointed out by experts that there has not been a significant increase in cross-border shopping for traditional cigarettes in the e-cigarette market. Germany also has an issue with disposable e-cigarettes containing nicotine that do not meet regulations. If strict restrictions were to be introduced, such as banning mint or fruit-flavored e-cigarettes, the potential for illegal imports could rapidly escalate.
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