Global E-cigarette Market Trends and Regulations (12.04-12.10)

Industry Insight by 2FIRSTS.ai
Dec.11.2023
Global E-cigarette Market Trends and Regulations (12.04-12.10)
2FIRSTS releases the first article titled "HQD's Transformation" in the "2023 Global Annual Brand Series Report".

2FIRSTS has released the first article from its "2023 Global Annual Brand Series Report," titled "HQD's Transformation." This article delves into how HQD has achieved absolute dominance in the Russian market and expanded from a single market to a global market. It also examines the challenges that HQD faces in this journey.

 

2FIRSTS recently conducted a multi-day investigation in Hong Kong to gain a deeper understanding of the distribution channels, consumer purchasing patterns, and authenticity verification issues surrounding e-cigarettes in the city, two years after the smoking ban was implemented.

 

The French National Assembly unanimously passed a bill banning disposable e-cigarettes. The bill will now be submitted to the Senate and requires approval from the European Commission. The government aims to complete this process by late summer 2024.

 

The Australian Federal Parliament has passed a strict smoking regulation that requires new graphic warnings to be added to e-cigarettes and prohibits the use of attractive names for these products. The aim is to curb smoking behaviors among the younger generation.

 

Brazil is set to launch a public consultation regarding the potential ban on e-cigarettes within the country. The consultation will commence on December 12th and run until February 9th of next year. Members of the public will have the opportunity to submit their opinions and suggestions through an online form. Upon completion of the consultation, a report on the process will be issued by the relevant authorities.

 

In October 2023, China's exports of e-cigarettes to Saudi Arabia amounted to approximately $12.51 million, with a month-on-month increase of 218.96% and a year-on-year increase of 245.48%. The export volume was approximately 255 tons, with a month-on-month increase of 198.84% and a year-on-year increase of 407.61%.

 

The US Food and Drug Administration (FDA) has filed a lawsuit seeking a permanent injunction against Vape Junkie Ejuice, an e-cigarette liquid retailer, through the Department of Justice (DOJ). This action is taken due to the company engaging in unauthorized production, sale, and distribution of e-cigarette products.

 

The FDA has announced that civil monetary penalty (CMP) lawsuits have been filed against 25 brick-and-mortar stores and online retailers in the United States. These retailers are being accused of illegally selling e-cigarette products that have not yet received approval.

 

Illegal e-cigarettes worth £2.7 million have been seized and destroyed in Northampton, United Kingdom. The e-cigarettes were discovered in a warehouse operated by Tongda Distribution Limited, with some of the products containing e-liquid exceeding the allowed limit of 2 milliliters.

 

Italian authorities have conducted an inspection of the "Vaping Expo" e-cigarette exhibition, resulting in the seizure of 800 disposable e-cigarettes lacking appropriate compliance labeling.

 

The CEO of BAT has stated that the company has incurred significant losses in selling its assets in Russia and Belarus. However, the possibility of a buyback by the company is unlikely due to the limitation on buyback options within two years set by Russia.

 

Smoore has responded to UK regulatory consultations by expressing support for the protection of minors. The company has decided to discontinue collaborations with brands that use flavor names, packaging, or product designs that attract children and adolescents.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


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On July 18, 2025, Kazakhstan’s financial watchdog seized two trucks at the Russian border carrying large quantities of illegal e-cigarettes. Two suspects were sentenced to six months in prison, and the vehicles were confiscated. A month earlier, authorities in Pavlodar had intercepted e-cigarettes worth 100 million tenge ($190,000).
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Spain Moves to Ban Smoking and Vaping on Bar Terraces, Beaches, Stadiums, and Bus Stops
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Spain’s minority government has introduced a bill to prohibit smoking and the use of e-cigarettes in outdoor venues such as beaches, bar and restaurant terraces, bus stops, and sports stadiums. The proposal—framed as a public-health measure—faces a fragmented parliament and hospitality-sector pushback. Unlike France’s July restrictions, Spain’s plan includes both terraces and e-cigarettes. The bill excludes plain packaging; Spain records over 50,000 smoking-related deaths annually.
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China Taiwan conditionally approves first batch of heated tobacco products.
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