JTI Study: Nearly Half of British People are Aware of Illegal E-Cig Sale

Industry Insight by 2FIRSTS.ai
Feb.27.2024
JTI Study: Nearly Half of British People are Aware of Illegal E-Cig Sale
JTI study reveals high percentage of UK residents aware of illegal tobacco and e-cigarette sales, calling for stricter measures.

According to a report from the Bucksherald, a new study released by Japan Tobacco International (JTI) reveals that nearly half of British people are aware of illegal businesses selling smuggled tobacco (47%) and e-cigarettes (43%). The majority of British people (72%) believe that the cost of living crisis is causing smokers or vapers to seek cheaper illegal alternatives, leading to a vicious cycle that fuels organized crime and impacts local communities.

 

Another survey conducted by JTI showed that more than two-thirds of convenience stores (67%) also believe that the proposed intergenerational tobacco ban could lead to an increase in illicit tobacco activities, and are concerned that illegal products will become more prevalent.

 

According to the study, the research team has traveled to certain regions to conduct on-site investigations into the issue of illegal tobacco and e-cigarette sales. The results of the investigation revealed the extent of illegal tobacco sales in the UK, with West Yorkshire specifically experiencing a significant problem with illegal sales.

 

Regarding the public's perception of the organized crime risks that illegal tobacco and e-cigarette sales may pose to their local communities, nearly half of respondents (46%) believe the risks are "high" (29%) or "very high" (17%).

 

Popular measures to combat the illegal sale and distribution of tobacco and e-cigarettes include increasing fines for violators (59%), automatically revoking store licenses (also 59%), and automatically shutting down stores (44%).

 

Sarah Connor, director of communications for JTI UK, commented: "The illegal sale of tobacco and e-cigarettes is a major issue, causing significant negative impacts on communities. With tightening budgets for most people, and increasing taxes on legal tobacco and e-cigarette products, it is not surprising that more and more consumers are turning to illegal products as a cheaper alternative."

 

The company is calling for stronger cooperation between the government and the tobacco industry to prevent the sale of illicit tobacco and e-cigarettes.

 

According to a recent JTI survey conducted earlier this year in 2024, more than a quarter of retailers (28%) reported an increase in customers openly seeking illegal tobacco and e-cigarette products, while a quarter of retailers (26%) stated that their businesses have been negatively impacted due to other businesses in the community selling illegal tobacco and e-cigarettes.

 

Retailers believe that the main reason why 76% of retailers sell illegal tobacco or e-cigarette products is to boost sales, while customers are increasingly likely to purchase these illicit products because they are cheaper than legal alternatives.

 

Despite these findings, it is surprising that 95% of retailers reported that they have never reported a merchant selling illegal tobacco or e-cigarette products to the trade standards bureau.

 

Harsh punishments and fines, more frequent inspections from the trade standards agency, and stronger border controls to reduce the influx of illegal products into the UK are the most commonly cited solutions by retailers when discussing the support needed to address the issue of illegal tobacco.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Belgian Health Minister Calls Tobacco Industry “Criminal” After Court Undermines Supermarket Sales Ban
Belgian Health Minister Calls Tobacco Industry “Criminal” After Court Undermines Supermarket Sales Ban
Belgian Health Minister Frank Vandenbroucke described the tobacco industry as a “criminal” sector with “no future” during an appearance on VRT’s current affairs program Ter Zake. His comments came after Belgium’s Constitutional Court ruled that a government ban on cigarette and vape sales in supermarkets was discriminatory because it allowed small shops to sell tobacco products while prohibiting larger retailers from doing so.
May.07 by 2FIRSTS.ai
Philip Morris International Says Part of Owensboro ZYN Output Is Exceeding Market Demand
Philip Morris International Says Part of Owensboro ZYN Output Is Exceeding Market Demand
Philip Morris International said its Swedish Match facility in Owensboro will adjust part of its production schedule this summer in response to changing market conditions. According to a notice the company gave union leadership and employees on April 22, parts of ZYN production will shift from a 24/7 schedule back to a 24/5 schedule. The ZYN Flagship department will return to a five-day, three-shift operation.
Apr.23 by 2FIRSTS.ai
Altria and Juul Ask Court to Pause Antitrust Case Pending Ninth Circuit Review
Altria and Juul Ask Court to Pause Antitrust Case Pending Ninth Circuit Review
Altria and Juul are asking a California federal court to pause an antitrust case while they appeal a class certification ruling to the Ninth Circuit. The case alleges that Altria’s 2018 investment in Juul, a $12.8 billion deal for a 35% stake.
May.07 by 2FIRSTS.ai
NACS Urges USTR to Address Illegal E-Cigarette Exports in China Trade Engagements
NACS Urges USTR to Address Illegal E-Cigarette Exports in China Trade Engagements
NACS submitted a comment letter to USTR in a proceeding examining unfair trade practices worldwide. The letter focuses on illicit nicotine products made in China and shipped to the United States in violation of U.S. law. NACS said the U.S. electronic nicotine delivery systems market has become dominated by illicit products, mainly disposable e-cigarettes manufactured in China and sold without the marketing authorization required by the U.S. Food and Drug Administration.
Apr.16 by 2FIRSTS.ai
OLAF and Customs Authorities From 30 Countries Seize More Than 94 Million Illicit Vape and Heated Tobacco Items
OLAF and Customs Authorities From 30 Countries Seize More Than 94 Million Illicit Vape and Heated Tobacco Items
The European Anti-Fraud Office said on April 17 that its “JCO VAPE” operation, carried out together with customs authorities from 30 countries, successfully targeted the illicit trade in e-cigarettes and heated tobacco products. The operation, conducted from November 14 to December 15, 2025, resulted in seizures of more than 94 million items and more than 2,500 kg/l of tobacco products, e-cigarettes, devices, and related goods.
Apr.20 by 2FIRSTS.ai
Malaysian Court Rules Liquid Nicotine Exemption Irrational, Renewing Vape Regulation Debate
Malaysian Court Rules Liquid Nicotine Exemption Irrational, Renewing Vape Regulation Debate
Malaysia’s High Court ruled that the government’s earlier decision to remove liquid nicotine from the country’s Poisons List was “irrational,” reigniting debate over vape regulation, illicit trade, and youth protection.
Regulations
May.18