According to a report by N.News on November 18th, Korean Tobacco (KT&G) announced the official launch of three new products designed specifically for duty-free shops called "Raison ionia" on the 18th.
According to reports, the "Raison ionia" series of cigarettes contains 4% tobacco leaf, and its packaging design is based on the "R platform," effectively showcasing the brand's uniqueness. The three new products released are Mystic Purple, Ocean Blue, and Summer Red, each with tar and nicotine content of 0.1mg and 0.01mg. These products can be purchased at duty-free stores in six airports including Incheon, Gimpo, Gimhae, Daegu, and Jeju.
KT&G's domestic brand manager Song Seung-Chul said: "In order to provide airport consumers with a special experience, we are launching three duty-free exclusive products called "Raison ionia". In the future, we will continue to enhance brand satisfaction by offering products that reflect diverse consumer needs and trends."
KT&G released a limited edition product called "RAISON ionia 3 in 1" in September this year, which includes three new varieties in one pack.
