Philip Morris Europe CEO: IQOS Revenue Surpasses Marlboro's

PMI by 2FIRSTS.ai

Apr.09.2024

Philip Morris Europe CEO: IQOS Revenue Surpasses Marlboro's

PMI Europe CEO Andolina announces IQOS revenue surpasses Marlboro, marking strategic shift towards smoke-free products since 2016.

According to a report from Expansion on April 9th, Massimo Andolina, CEO of Philip Morris International's (PMI) European division, stated, "The revenue from IQOS has already surpassed that of Marlboro."

This significant discovery marks a major turning point for PMI since it began to shift its strategy in 2016. The company started to enter the e-cigarette market in 2016, betting that the future market would lean more towards smoke-free products, and now this judgment has been validated.

Currently, the company is considering opening an alternative product manufacturing plant in Spain, but the condition is that there must be "favorable conditions."

References:

[1] Philip Morris: "Los ingresos de iQos ya superan a los de Marlboro"

Also Read:

[1] Legal Issues Surrounding PMl's Nicotine Pouch Zyn

[2] New IQOS ILUMA i Series Launched in Japan, Featuring Touchscreen and Pause Function

[3] Philip Morris Prepares to Launch IQOS in Austin, Texas

[4] PMI and BAT Resolve Intellectual Property Dispute

[5] PMI Spain CEO: Collaborating with New Health Minister for Public Health

#Europe #Market #Spain #Heated tobacco products #Major companies

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