Philip Morris Launches New "IQOS ILUMA i" Series Devices in Japan

PMI by 2FIRSTS.ai

Apr.19.2024

Philip Morris Launches New "IQOS ILUMA i" Series Devices in Japan

Philip Morris Japan has launched the new "IQOS ILUMA i" series devices, available online and in convenience stores nationwide.

According to Japanese media Kakaku, on April 19th, global tobacco giant Philip Morris' Japanese company launched the new "IQOS ILUMA i" series devices, which are now available for purchase online and in convenience stores.

According to the media report, since March 2024, the "ILUMA i" series has been available for purchase on the IQOS online store, official IQOS online accounts, and seven IQOS stores nationwide (some Yamada Denki stores, some Bic Camera stores). Starting from April 16th, major chain convenience stores and some tobacco retailers across Japan will also begin selling the product.

According to a statement from PMI, convenience stores will mainly sell the "ILUMA i" and "ILUMA i One", while the "ILUMA i Prime" will be exclusively available at 7-11 convenience stores starting from April 16th. All models are available in two colors: micro blue and midnight black.

References:

[1] 新型「IQOS イルマ i」の本格展開がスタート、オンラインやコンビニから購入可能に

Also Read:

[1] Philip Morris Moldova Introduces IQOS ILUMA Smokeless Tobacco Device

[2] Philip Morris Launches IQOS ILUMA in South Africa

[3] New IQOS ILUMA i Series Launched in Japan, Featuring Touchscreen and Pause Function

[4] PMI Launches IQOS ILUMA in Colombia

[5] New Year Sale: Get IQOS ILUMA with 3,000 yen Discount

[6] PMI Launches Innovative IQOS ILUMA Heated Tobacco Product in Albania

[7] PMI Collaborates with Moroccan Artist for Limited Edition IQOS ILUMA Series

#IQOS ILUMA

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Russian Khabarovsk Officers Confiscate Illegal Vapes, Tax Evasion at $225,000

Customs officers in Khabarovsk seized nearly 13,000 illegally imported vapes worth ₽11 million. The undeclared goods evaded about $225,000 in customs duties and lacked safety and labeling certificates. The case is pending court review as Russia considers a nationwide vape sales ban.

Oct.27 by 2FIRSTS.ai

British American Tobacco’s VELO Launches Limited McLaren F1 Edition: US Price Only 60% of EU/UK

BAT’s VELO has released a McLaren F1 co-branded, track-themed limited-edition pack in McLaren’s orange-black livery. Pricing is about $4.60 per can in the U.S. versus ~$7.40 in the EU/UK. The collaboration extends BAT’s partnership with McLaren dating back to 2019.

Oct.11 by 2FIRSTS.ai

The Russian government approved a bill requiring e-cigarette and cigarette sales to be licensed from March 2026

The Russian government has approved a bill submitted to the State Duma that proposes implementing a licensing system for the sale of cigarettes and e-cigarettes, covering wholesale, retail, and delivery, starting March 1, 2026. Sales to minors could result in license revocation, and large-scale illegal trading would face criminal penalties.

Sep.28 by 2FIRSTS.ai

KT&G Q3 Net Profit Up 73%; Overseas NGP Revenue Nearly Doubles, Nicotine Pouch Expansion Set to Launch Globally

KT&G reported its Q3 2025 financial results, posting revenue of KRW 1.83 trillion (≈USD 1.31 billion) and a 73.4% year-over-year surge in net profit—marking the company’s highest operating profit in five years. The Next Generation Product (NGP) segment performed strongly, generating KRW 279.1 billion (≈USD 199 million) in revenue, with overseas NGP sales more than doubling year-over-year.