Philip Morris Launches New "IQOS ILUMA i" Series Devices in Japan

PMI by 2FIRSTS.ai

Apr.19.2024

Philip Morris Launches New "IQOS ILUMA i" Series Devices in Japan

Philip Morris Japan has launched the new "IQOS ILUMA i" series devices, available online and in convenience stores nationwide.

According to Japanese media Kakaku, on April 19th, global tobacco giant Philip Morris' Japanese company launched the new "IQOS ILUMA i" series devices, which are now available for purchase online and in convenience stores.

According to the media report, since March 2024, the "ILUMA i" series has been available for purchase on the IQOS online store, official IQOS online accounts, and seven IQOS stores nationwide (some Yamada Denki stores, some Bic Camera stores). Starting from April 16th, major chain convenience stores and some tobacco retailers across Japan will also begin selling the product.

According to a statement from PMI, convenience stores will mainly sell the "ILUMA i" and "ILUMA i One", while the "ILUMA i Prime" will be exclusively available at 7-11 convenience stores starting from April 16th. All models are available in two colors: micro blue and midnight black.

References:

[1] 新型「IQOS イルマ i」の本格展開がスタート、オンラインやコンビニから購入可能に

Also Read:

[1] Philip Morris Moldova Introduces IQOS ILUMA Smokeless Tobacco Device

[2] Philip Morris Launches IQOS ILUMA in South Africa

[3] New IQOS ILUMA i Series Launched in Japan, Featuring Touchscreen and Pause Function

[4] PMI Launches IQOS ILUMA in Colombia

[5] New Year Sale: Get IQOS ILUMA with 3,000 yen Discount

[6] PMI Launches Innovative IQOS ILUMA Heated Tobacco Product in Albania

[7] PMI Collaborates with Moroccan Artist for Limited Edition IQOS ILUMA Series

#IQOS ILUMA

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