Research Shows Illegal E-cigarette Prevalence and Tax Evasion in Russia

Sep.30.2024
Research Shows Illegal E-cigarette Prevalence and Tax Evasion in Russia
Russian e-cigarette market facing tax evasion crisis, with only 1 in 50 products legal, causing low revenue. SPINI urges regulation.

According to a report by RIA on September 30, a study conducted by the Union of Nicotine Product Enterprises (СПИНИ) shows that in Russia, only one out of every 50 e-cigarettes is legal, leading to lower rates of consumption tax collection.


The organization pointed out that in Russia, over 99% of e-liquids containing nicotine and electronic nicotine delivery systems (ENDS) are illegally produced and sold. This means that only 1 out of 50 e-cigarettes sold in Russia are legal, and only this portion is subject to consumption tax.


SPINI predicts that the consumption tax on e-liquid in 2024 will be "close to zero". The organization cites data from the Ministry of Finance, stating that from June to August 2024, Russian manufacturers producing these e-liquids did not pay any consumption tax, compared to the 2.119 billion rubles (225 million USD) in consumption tax paid by Russian manufacturers for e-liquid in 2023.


SPINI's representative also mentioned that starting from January 1, 2025, a consumption tax of 2.2 million rubles (23,000 dollars) will be imposed on every kilogram of nicotine raw material. This year, the consumption tax on e-liquids containing nicotine is 42 rubles (0.45 dollars) per milliliter. Preliminary calculations suggest that the government expects to collect 50 billion rubles (500 million dollars) in consumption tax from e-liquids, but this amount is deemed "unattainable" by the agency.


SPINI President Vladimir Mishelovin emphasized that


The current situation in the market is described as completely "black" (illegal). Consumers are unwilling to spend money on legal products, and the country could completely lose out on nicotine raw material tax revenue. In addition to the over 148 billion rubles (approximately 1.6 billion USD) lost in 2023, the government is expected to have virtually no income in the 2024 budget. The situation is extremely critical and requires urgent reevaluation of national regulations on the e-cigarette market and e-liquid, in order to prevent the market from falling into a completely underground state. A method needs to be found to ensure the reasonable taxation of nicotine raw materials and products.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

One Nation Proposes 50% Tobacco Excise Cut as Australia’s Illicit Market Expands
One Nation Proposes 50% Tobacco Excise Cut as Australia’s Illicit Market Expands
Australian One Nation leader Pauline Hanson has proposed cutting tobacco excise by 50% and freezing indexation until June 30, 2028, in a bid to lower legal cigarette prices and reduce the price advantage of the illicit tobacco market.
Jun.18
FDA Defines Enforcement Focus for Unauthorized E-Cigarettes and Nicotine Pouches
FDA Defines Enforcement Focus for Unauthorized E-Cigarettes and Nicotine Pouches
The U.S. Food and Drug Administration issued guidance on May 8, 2026, titled “Enforcement Priorities for Certain New Tobacco Products Marketed Without Premarket Authorization.” The document describes FDA enforcement policies for certain electronic nicotine delivery system products and nicotine pouch products marketed without premarket authorization.
May.09 by 2FIRSTS.ai
EU Launches Online Feedback as TPD Revision Enters New Milestone
EU Launches Online Feedback as TPD Revision Enters New Milestone
The European Commission has opened an online call for evidence on revising EU tobacco products and advertising rules, marking a new phase in the TPD/TAD review. Policy options may cover novel products, flavours, packaging, digital marketing and advertising. A 2Firsts review of 855 early submissions shows rapid engagement and recurring debate over differentiated regulation, harm reduction, youth protection, illicit trade and economic impact.
Special Report
May.21
Special Report|Haypp’s Nicotine Pouch Volumes Rise 40%: Who Controls the Digital Shelf for Modern Oral?
Special Report|Haypp’s Nicotine Pouch Volumes Rise 40%: Who Controls the Digital Shelf for Modern Oral?
Haypp Group reported a 40% year-on-year increase in nicotine pouch volumes in the first quarter of 2026, with U.S. and U.K. volumes rising 123% and 102%, respectively. Haypp says around 97% of its consumer traffic is organic and that its Media & Insights business provides brand owners with on-site visibility, trial activation and consumer intelligence. For international tobacco companies, Haypp may be both a growth partner for modern oral products and a new source of channel leverage.
Special Report
May.22
Illicit Vape and Nicotine Pouch Seizures Concentrated in UK Hotspots, New Data Shows
Illicit Vape and Nicotine Pouch Seizures Concentrated in UK Hotspots, New Data Shows
Freedom of Information (FOI) data from the UK shows that more than 3,000 seizures of illegal nicotine products were recorded in the 2024/25 financial year, with Hull, Liverpool and Bolton emerging as the most active enforcement hotspots — highlighting that the problem of illicit vapes, nicotine pouches and smokeless tobacco products persists across many parts of the country.
Jun.16
Bringing Tax and Insurance Into Nicotine Regulation: Insights From a Tobacco Harm-Reduction Report
Bringing Tax and Insurance Into Nicotine Regulation: Insights From a Tobacco Harm-Reduction Report
A smoke-free nicotine policy report argues that tobacco harm reduction should move beyond product bans and health warnings into tax policy, insurance pricing and risk-based regulation. While some projections remain open to debate, the report highlights a wider challenge: nicotine products, technologies and consumer behavior have changed sharply over the past decade, and regulatory systems may need new tools to better align tobacco control with harm-reduction goals.
Jun.08