According to South Korean news outlet News, on April 24th, Philip Morris Korea (PMI) announced a new promotion targeting existing e-cigarette users. When customers purchase the new product "IQOS Iluma," they will receive a special discount of 50,000 won, and this discount offer will be available until the end of the month.
Its official online store IQOS.com has started this promotional activity. Existing users of IQOS do not need to return their devices, they can directly receive the discount on IQOS.com. The purchasing process is very simple, users just need to register their current IQOS 2.4 Plus, IQOS 3, IQOS 3 Multi, IQOS 3 Duo devices on the official website, and they can purchase 'IQOS Iluma' at a special price of 19,000 Korean won, which is 50,000 won cheaper than the original price of 69,000 Korean won.
In addition, the company also implemented a "trade-in sales" program at its physical stores, allowing customers to receive a discount of 50,000 yuan when they return their old devices and purchase the 'IQOS Iluma'. Customers who purchase the IQOS Iluma Prime or IQOS Iluma will receive a discount of 40,000 yuan.
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