During the World Vape Show in Dubai, Jhins Zheng, the head of the e-cigarette brand Vapengin, showcased the company's global market positioning and future plans.
Jhins stated that Vapengin sells its products globally, covering North America, Central America, South Africa, Australia, New Zealand, Southeast Asia, and the Middle East. In the Middle East market, its main focus regions are Iraq, Kuwait, and Bahrain.
Despite achieving certain sales results in multiple markets, he stated that the company still needs to continuously adjust its strategies in response to different regional market environments and regulatory challenges. For example, in the Dubai market, although the local customer base is not large, the company has not yet felt significant pressure. However, the high tax burden in the market and the need for certification undoubtedly increase operational costs.
According to Jhins, Vapengin is selling well in the Philippines market, with single sales reaching 2 million units. However, sales numbers in the US and Canada are relatively low. In addition, Vapengin plans to continue expanding into global markets, especially in small countries in the Middle East region. The company is focusing on developing new products with full-screen displays to meet the demands of different markets.
Jhins said that Vapengin, a large-screen pod product that will soon be launched in the Philippines, has a transparent oil tank capacity of 18ml, while in the UK market the product specifications are "10+2" ml. The company offers open products in various categories, including old and new products, to meet the needs of different consumers.
To keep up with the trend of large screens, Vapengin is developing a new product with a full-screen design, aiming to make breakthroughs in both product design and functionality to enhance its market competitiveness.
The company has a positive attitude towards expanding into future markets. The Southeast Asian market has performed well, especially in countries such as Malaysia, Indonesia, Bangladesh, Vietnam, and Thailand. The New Zealand market has also achieved good results.
Finally, Jhins revealed that Vapengin plans to continue expanding into global markets, with a focus on small countries in the Middle East. They also hope to further increase market share by establishing more partnerships.
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