On September 21st, the global tobacco industry event Inter-Tabac exhibition successfully concluded at the Dortmund Exhibition Center. As the official media partner of the event, 2FIRSTS provided in-depth, comprehensive, and detailed coverage.
According to official statistics, this exhibition has attracted over 800 companies from nearly 70 countries. These companies represent various industries such as traditional tobacco and new tobacco. The exhibition also drew over 12,000 professional attendees.
For the past three years, FIRSTS has been conducting special coverage on the event. Through professional, objective, and diverse reporting methods, it comprehensively presents the exciting content and industry trends of the exhibition, greatly expanding the exhibition's reach, attracting more attention from industry insiders and outsiders, further enhancing the exhibition's visibility and influence in the industry.
Multi-language and multi-platform dissemination have led to a record-breaking total number of reads
During the Inter-Tabac exhibition, 2FIRSTS assembled a powerful reporting team of 10 members to ensure comprehensive coverage of the event. The team included 4 frontline professionals who went to the scene for information gathering and real-time reporting, while 6 colleagues provided necessary reporting support and content production from the rear. This reporting team is currently known to be the largest participating in Inter-Tabac coverage, providing the audience with the most comprehensive and in-depth exhibition experience through in-depth reporting and diverse content presentation.
At the same time, 2FIRSTS fully leveraged its media advantages by utilizing various forms of reporting such as feature articles, videos, live coverage, and newsletters to present the exciting content of the exhibition from all perspectives. Through its Chinese website (2firsts.cn), international website (2firsts.com), Spanish website (2firsts.com/es), and a variety of social media platforms at home and abroad, 2FIRSTS continuously released a series of rich, detailed, and reliable reports.
During the exhibition, 2FIRSTS' Chinese and international websites experienced a surge in traffic, breaking historical records. This achievement was due to 2FIRSTS' comprehensive, in-depth, and timely coverage.
Among them, articles such as "FirstUnion's Groundbreaking Alkaid Light Heating Technology Wins the 2024 InterTabac Alternative Award for Best HNB Innovation," "FUMOT Interview: Germany's Grey Market Shifts Online, '2+10' Products Emerge as Trend" and "Altria Unveils 'Zero' Line and On! Round Packs at InterTabac" stand out from many coverage with their unique perspectives, in-depth analysis, and precise grasp of industry hot topics. They have particularly outstanding traffic performance and have become focal points attracting the attention of numerous readers, fully demonstrating the professionalism and influence of 2FIRSTS in industry reporting.
Exclusive report on the latest developments in the international tobacco industry through an interview with a tobacco giant
During the three-day Dortmund tobacco exhibition, the reporting team from 2FIRSTS took proactive actions, delving into the exhibition site and visiting nearly a hundred e-cigarette companies. With a professional attitude and keen insight, they engaged in in-depth discussions with over 20 international tobacco companies and brand merchants. Furthermore, they conducted exclusive interviews with well-known international tobacco companies such as China Tobacco International Hong Kong (CTIHK), Philip Morris International (PMI), British American Tobacco (BAT), Altria, and KT&G, obtaining a wealth of first-hand industry information.
Below is an excerpt from the interview article:
PMI Aims to Bring ZYN Nicotine Pouches to Germany and Accelerates Pod-Based E-Cigarette Rollout
BAT Presents Innovative Vuse Go Device at InterTabac Expo
KT&G Eyes Global Expansion with New Vape Brand Myon and HNB Innovations at InterTabac
In these exclusive interviews, PMI revealed to 2FIRSTS that they are currently actively lobbying the German government for the legalization of nicotine pouches in order to successfully enter the German market with their brand ZYN and further expand market share. BAT, on the other hand, told 2FIRSTS that they believe there are regulatory risks associated with the current popular high nicotine content products in Europe, and therefore do not plan to launch that type of product in the future. Instead, they are focusing on directions that align with their own development strategy and market trends. KT&G shared their plans to launch the e-cigarette brand MYON in global markets.
This exclusive information not only enriches the exhibition's reporting content but also provides industry insiders and outsiders with valuable insights into the strategic layout and market dynamics of international tobacco companies, highlighting the unique position and important value of 2FIRSTS in industry reporting.
2FIRSTS CEO delivers keynote speech discussing the role and value of news media in harm reduction efforts related to new tobacco products
On the second day of the Dortmund Tobacco Expo, Alan Zhao, co-founder and CEO of 2FIRSTS, was invited to speak at the exhibition forum and delivered a speech titled "The Role and Value of News Media in Harm Reduction of NGPs (Novel Tobacco Products)." He emphasized how inadequate news coverage hinders the development of harm reduction efforts for novel tobacco products and reduces the effectiveness of governmental decision-making. Zhao called for support from all parties for the media to provide more comprehensive and objective coverage of the industry.
In his speech, Zhao emphasized the key role of the media in providing comprehensive information, promoting industry transparency, and driving policy making. He pointed out that the lack of news coverage is hindering progress in harm reduction programs, and comprehensive media reporting is crucial for this process.
In the conclusion of his speech, Zhao Tong expressed confidence in a future of reduced harm and offered several recommendations.
Influential media should pay more attention to the e-cigarette industry to highlight its positive role in harm reduction through NGPs. Governments should improve communication with the media when formulating and implementing policies to ensure transparency and accuracy of information. New tobacco companies, especially large corporations, should increase transparency. While many companies tend to remain silent and avoid media contact, greater transparency is needed for harm reduction through NGPs and is also a part of corporate social responsibility.
Zhao Tong promised that 2FIRSTS will continue to use its influence and resource advantages to work closely with governments, businesses, and media worldwide to build a global NGP information sharing network. Through the power of media communication, they aim to enhance the public's comprehensive and objective understanding of NGP, promote high-quality development of the industry economy, support more effective public decision-making, and accelerate the global NGP harm reduction process.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
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