Canadian Health Minister Vows Crackdown on Nicotine Pouches Marketing

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Mar.21.2024
Canadian Health Minister Vows Crackdown on Nicotine Pouches Marketing
Canadian Health Minister Mark Holland vows to crack down on nicotine pouches marketed to children by Imperial Tobacco.

According to a report by CKOM on March 20, Canadian Health Minister Mark Holland has promised to crack down on nicotine pouches and claims that these products are being marketed to children.

 

Holland accuses the tobacco giant Imperial Tobacco of exploiting regulatory loopholes to obtain approval from Health Canada for its nicotine pouch product Zonnic, marketed as a smoking cessation aid. He argues that the product is now being used to attract a new generation of smokers. Holland has already written to all provinces outlining plans to restrict access to Zonnic, as well as its flavors and marketing.

 

The company responded by stating that they did not exploit any loopholes to bring Zonnic to the market, but simply applied to and received approval from Health Canada. The company expressed willingness to openly discuss the restrictions proposed by Holland, but insisted that any changes should apply to all smoking cessation products.

 

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1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

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