Newsletters
Interview with NASTY Founder: How a Market-Specific Brand Strategy Led to Rapid Success in South Africa
Interview with NASTY Founder: How a Market-Specific Brand Strategy Led to Rapid Success in South Africa
In an interview with 2Firsts, NASTY founder Pak Din explains how the brand quickly rose to the top of South Africa’s vape market by leveraging early planning and a localized strategy, successfully seizing the first-mover advantage in this emerging market.
Jul.03
France Introduces Standard for Nicotine Pouches, Sets Strict Requirements
France Introduces Standard for Nicotine Pouches, Sets Strict Requirements
French standard XP V37-500 for nicotine pouches sets strict guidelines for ingredients, production, toxicology assessment, packaging, and labeling.
Jul.03
Smoore's Subsidiary CCELL Faces Antitrust Lawsuit in the U.S., Accused of Price Manipulation and Market Monopoly
Smoore's Subsidiary CCELL Faces Antitrust Lawsuit in the U.S., Accused of Price Manipulation and Market Monopoly
A U.S. federal court in Arizona has recently accepted a class-action lawsuit against Chinese e-cigarette manufacturer Smoore and its U.S. distributor. The suit accuses them of monopolizing the U.S. cannabis vape market through price manipulation and market division, resulting in higher costs for consumers. This marks the second such case filed this year.
Jul.03
AVOTX Clarifies Brand Positioning to 2Firsts: Independently Operated, No OEM/ODM Services
AVOTX Clarifies Brand Positioning to 2Firsts: Independently Operated, No OEM/ODM Services
AVOTX clarified to 2Firsts that it is an independently operated consumer brand and does not offer OEM/ODM services.
Jul.02
Japan Tobacco Launches Nationwide Sale of Ploom AURA and EVO Set at Half Price—Limited Offer for Around $9
Japan Tobacco Launches Nationwide Sale of Ploom AURA and EVO Set at Half Price—Limited Offer for Around $9
Japan Tobacco (JT) launched its new heated tobacco device Ploom AURA and premium stick brand EVO nationwide on July 1. Ploom AURA, using HEAT SELECT SYSTEM technology, is available for a limited time at ¥1,480 (about $9).
Jul.02
EVE Energy Plans ¥8.65 Billion Investment in Malaysia for Energy Storage Base, Applies for Hong Kong IPO
EVE Energy Plans ¥8.65 Billion Investment in Malaysia for Energy Storage Base, Applies for Hong Kong IPO
Eve Energy plans $8.65 billion investment in Malaysia for energy storage battery base, submits H-share IPO application.
Jul.02
SKE Loses "Crystal Bar" Trademark Case: UK Court Upholds First-to-File Principle
SKE Loses "Crystal Bar" Trademark Case: UK Court Upholds First-to-File Principle
SKE attempted to block UK company Bargain Busting from registering the "Crystal Bar" trademark, claiming prior goodwill in the UK. However, the UK High Court recently ruled that SKE lacked sufficient evidence, upholding the Intellectual Property Office's decision to reject the opposition.
Jul.02
JTI to Invest $4.4 Billion in Heated Tobacco Push, Aims for 10% Global Share by 2028
JTI to Invest $4.4 Billion in Heated Tobacco Push, Aims for 10% Global Share by 2028
JTI plans to invest around ¥650 billion (approx. $4.4 billion) from 2025 to 2027, aiming to capture 10% of the global heated tobacco market by 2028. Korea GM Irina Lee highlighted strong market growth potential, with efforts focused on product innovation and expanding distribution to boost competitiveness and grow market share in Korea.
Jun.30
Philip Morris Challenges Disposable Vape Ban in Swiss Canton, Federal Court to Deliver Key Ruling
Philip Morris Challenges Disposable Vape Ban in Swiss Canton, Federal Court to Deliver Key Ruling
PMI challenges Swiss canton's puff ban in court, citing federal law violations and harm to adult smokers. The case could redefine health policy authority in Switzerland, amid growing national restrictions.
Jun.27
Taking Flight: How Kardinal Builds a Global Vape Brand from Southeast Asia
Taking Flight: How Kardinal Builds a Global Vape Brand from Southeast Asia
Founded in Malaysia, Kardinal quickly rose to global prominence with its user-focused design and high-quality products. Flagship devices like Quik 6000 and Quikpro have won international acclaim. The brand is now expanding into Southeast Asia, the Middle East, and Latin America, steadily building its global footprint.
Jun.27
Load more content
Most Read
1
Interview with NASTY Founder: How a Market-Specific Brand Strategy Led to Rapid Success in South Africa
2
France Introduces Standard for Nicotine Pouches, Sets Strict Requirements
3
Smoore's Subsidiary CCELL Faces Antitrust Lawsuit in the U.S., Accused of Price Manipulation and Market Monopoly
4
AVOTX Clarifies Brand Positioning to 2Firsts: Independently Operated, No OEM/ODM Services
5
Japan Tobacco Launches Nationwide Sale of Ploom AURA and EVO Set at Half Price—Limited Offer for Around $9
6
EVE Energy Plans ¥8.65 Billion Investment in Malaysia for Energy Storage Base, Applies for Hong Kong IPO
7
SKE Loses "Crystal Bar" Trademark Case: UK Court Upholds First-to-File Principle
8
JTI to Invest $4.4 Billion in Heated Tobacco Push, Aims for 10% Global Share by 2028
9
Philip Morris Challenges Disposable Vape Ban in Swiss Canton, Federal Court to Deliver Key Ruling
10
Taking Flight: How Kardinal Builds a Global Vape Brand from Southeast Asia
Stay up to date.
Submit your email to receive weekly newsletter on the most relevant news of the e-cigarette industry.
sign up
© 2025 Shenzhen 2FIRSTS Technology Co.,Ltd. All Right Reserved.
2FIRSTS is only accessible to industry practitioners, researchers, media and other professionals. Access by minors is prohibited.
This website provides services to users outside the Chinese mainland. For Chinese mainland users, please visit
https://www.2firsts.cn
English
English
中文
русский язык
español