Newsletters
OXVA Launches Xlim SQ Pro 2 with 1.09-Inch Touchscreen and Six Built-In Tools

OXVA Launches Xlim SQ Pro 2 with 1.09-Inch Touchscreen and Six Built-In Tools
OXVA has introduced the Xlim SQ Pro 2, an open-system vaping device featuring a 1600mAh battery and a 1.09-inch HD touchscreen. The device is compatible with the full range of XLIM PODS cartridges and includes six built-in tools, such as a flashlight and stopwatch. The Xlim SQ Pro 2 is now available for online purchase in markets including the United Kingdom, Saudi Arabia, and Egypt.
May.09
KT&G Shifts HTP Production to Malaysia, 'lil Hybrid 3.0' Supply Normalizes

KT&G Shifts HTP Production to Malaysia, 'lil Hybrid 3.0' Supply Normalizes
South Korea's KT&G has moved its production of the "lil Hybrid 3.0" heated tobacco device from Vietnam to Malaysia, responding to Vietnam's impending ban on e-cigarettes and heated tobacco products. The relocation has resolved prior supply disruptions, with normal distribution resuming earlier this month. KT&G's "lil" series currently holds approximately 45.8% of South Korea's heated tobacco market, maintaining a lead over PMI.
May.09
Korea Tobacco Reports Q1 2025 Results: Net Profit Down 9.7% YoY to $180M, Heated Tobacco “lil Hybrid” Domestic Revenue Up 6.5%

Korea Tobacco Reports Q1 2025 Results: Net Profit Down 9.7% YoY to $180M, Heated Tobacco “lil Hybrid” Domestic Revenue Up 6.5%
KT&G reported consolidated revenue of 1.5 trillion won ($1.07 billion) in Q1 2025, up 15.4% year-on-year; net profit was 257.9 billion won ($180 million), down 9.7% year-on-year. Revenue from its heated tobacco product “lil Hybrid” in the South Korean market increased by 6.5% year-on-year.
May.08
UK Medicines Agency Announces in Late April: SKE, IVG, VOZOL Launch New Pod-Style Devices and Flavours

UK Medicines Agency Announces in Late April: SKE, IVG, VOZOL Launch New Pod-Style Devices and Flavours
2FIRSTS found that UK’s MHRA lists new SKUs from SKE, ELFBAR, IVG, VOZOL in late April. Products include pods and devices, mostly in fruit and smoothie flavors, with nicotine levels at 10mg/mL and 20mg/mL.
May.08
Yinghe: Will Disclose Info on Sikary Share Acquisition

Yinghe: Will Disclose Info on Sikary Share Acquisition
Yinghe Technology said that if the company plans to purchase the remaining shares of Sikary, it will strictly fulfill its information disclosure obligations in accordance with laws, regulations, and disclosure requirements.
May.08
ELFBAR Wins "2025 Best Brand Award" in South Korea, with Retail Penetration Near 50%

ELFBAR Wins "2025 Best Brand Award" in South Korea, with Retail Penetration Near 50%
ELFBAR won the "2025 Best Brand for Korean Consumers" award. Its new product, Ice King, received the MUSE Gold Award for its adjustable coolness and innovative design. Since entering the South Korean market in 2023, ELFBAR has reached nearly 50% of the country's e-cigarette retailers and achieved over 90% market share in central Seoul.
May.08
2Firsts Successfully Hosts NGP+AI Workshop, Launches Global Call for Outstanding AI Application Cases

2Firsts Successfully Hosts NGP+AI Workshop, Launches Global Call for Outstanding AI Application Cases
On April 15, 2025, 2Firsts held its first “NGP+AI” workshop in Shenzhen, focusing on real-world AI applications in the NGP industry—from formula digitization to automated flavor development and compliance tools. The event gathered professionals across R&D and tech roles. 2Firsts also launched a global call for outstanding NGP+AI use cases, offering media exposure, resource access, and innovation support to accelerate the industry’s intelligent transformation.
May.08
Smoore Announces Equity Incentive Plan: Grants Over 4M Shares to 49 Employees, Valued at Over HK$54.14M

Smoore Announces Equity Incentive Plan: Grants Over 4M Shares to 49 Employees, Valued at Over HK$54.14M
Smoore International has granted a total of 4.004 million shares to 49 employees under its share award and option plans. The package includes 1.614 million awarded shares and 2.39 million options exercisable at HK$13.52 per share, with a total value of HK$54.14 million.
May.08
From Emphasizing Adjustability to Quantifying Metrics: Brands Like GEEKBAR and MR FOG Launch Refined Flavor Products

From Emphasizing Adjustability to Quantifying Metrics: Brands Like GEEKBAR and MR FOG Launch Refined Flavor Products
Since the second quarter of 2025, a new trend has emerged in the e-cigarette market, with a focus on detailed flavor descriptions. Brands such as GEEKBAR, MR FOG, and PYNE POD have launched new e-cigarette and e-liquid products. Instead of emphasizing overall adjustable flavor functions, these brands now provide detailed labels for each flavor, including levels of coolness, sweetness, and throat hit, as well as customized PG/VG ratios, offering more specific flavor information to consumers.
May.07
US Brand ALP Launches First On-Demand Nicotine Pouch Delivery Service with Delivery Platform

US Brand ALP Launches First On-Demand Nicotine Pouch Delivery Service with Delivery Platform
Nicotine pouch brand ALP announced a strategic partnership with delivery platform Gopuff to launch an on-demand delivery service for US consumers. The collaboration sets a precedent for instant delivery in the nicotine pouch category.
May.07
Load more content
Most Read
1
OXVA Launches Xlim SQ Pro 2 with 1.09-Inch Touchscreen and Six Built-In Tools

2
KT&G Shifts HTP Production to Malaysia, 'lil Hybrid 3.0' Supply Normalizes

3
Korea Tobacco Reports Q1 2025 Results: Net Profit Down 9.7% YoY to $180M, Heated Tobacco “lil Hybrid” Domestic Revenue Up 6.5%

4
UK Medicines Agency Announces in Late April: SKE, IVG, VOZOL Launch New Pod-Style Devices and Flavours

5
Yinghe: Will Disclose Info on Sikary Share Acquisition

6
ELFBAR Wins "2025 Best Brand Award" in South Korea, with Retail Penetration Near 50%

7
2Firsts Successfully Hosts NGP+AI Workshop, Launches Global Call for Outstanding AI Application Cases

8
Smoore Announces Equity Incentive Plan: Grants Over 4M Shares to 49 Employees, Valued at Over HK$54.14M

9
From Emphasizing Adjustability to Quantifying Metrics: Brands Like GEEKBAR and MR FOG Launch Refined Flavor Products

10
US Brand ALP Launches First On-Demand Nicotine Pouch Delivery Service with Delivery Platform
