Global E-cigarette Market Weekly (1.15-1.21)

Industry Insight by 2FIRSTS
Jan.22.2024
Global E-cigarette Market Weekly (1.15-1.21)
In a challenging market, big cigarette brands are entering Japan, while Malaysia pushes for e-liquid regulation. Can Korea's e-cigarette market rise in 2024?

The "credit society" with airtight regulations, stringent production conditions, and advertisers who constantly switch channels make it challenging for new tobacco brands to enter the Japanese market. However, as small brands face entry barriers and believe in the vast market potential after the relaxation of zero nicotine restrictions, established brands have started to seize this opportunity and expand their distribution.

 

The Malaysian E-Cigarette Consumers Association has announced that they have shared the findings of the 2FIRSTS report with local consumers and will continue to advocate for local e-liquid regulations.

 

In 2023, multiple well-known disposable e-cigarette brands such as ELFBAR and VUSE have entered the South Korean market. Simultaneously, South Korean conglomerates are also actively establishing their presence in the e-cigarette industry. This series of developments has the potential to disrupt the existing landscape of the South Korean e-cigarette market. In light of these changes, the question arises: Can the South Korean e-cigarette market thrive in 2024?

 

On January 18th, a backbench debate took place in the British Parliament, allowing backbench MPs to raise local or national issues and receive responses from relevant government ministers. The debate focused on the regulation of e-cigarettes in the UK, the World Health Organization (WHO), and the contrasting views between the organization and the British government regarding e-cigarettes.

 

On January 18, 2024, 2FIRSTS and CNR News held a signing ceremony for the ESG projects in the vaping industry, accompanied by the release of the "2023 Global Vaping Industry ESG Development Report" at the CNR News headquarters in Beijing. The event was attended by Wu Gang, Deputy Editor-in-Chief of CNR News, Zhao Tong, Co-founder and CEO of 2FIRSTS, Hu Lishan, Senior Director of the Financial and Economic Department at CNR News, and Hou Yuhuan, Global Vice President and Executive Editor-in-Chief of 2FIRSTS.

 

Blu's former factory, Tianchang Group, experiences a 79% decrease in e-cigarette sales and plans to seek new customers to expand its customer base.

 

The U.S. Food and Drug Administration (FDA) has issued a Marketing Denial Order (MDO) to SMOK, a manufacturer of 22 e-cigarette products. Please refer to the detailed list at the end of the article.

 

Guangdong Liwang New Energy Co., Ltd. received three institutional visits and highlighted its advantages and future plans in the lithium-ion battery business.

 

Vuse Go 800 is set to be widely available in South Korea, with distribution expanding to include 30,000 convenience stores and tobacco shops throughout the country.

 

SKE, a company specializing in electronic atomizer components, has announced its plan to establish an industrial park in Guangshui City, Hubei Province, with a total investment of 1 billion RMB.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


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Malaysia Collected US$50.07 million in Vape Tax Since April 2023
Malaysia Collected US$50.07 million in Vape Tax Since April 2023
Malaysia collected RM209.5 million(US$50.07 million) in excise duty on nicotine-containing vape liquids and gels from April 2023 to August 2025, according to Finance Ministry data. However, Health Minister Dr Dzulkefly Ahmad said RM223.5 million was spent treating EVALI patients in the past year alone, exceeding the tax revenue.
Nov.06 by 2FIRSTS.ai
Baltimore Moves to Zone Smoke Shops, Set Minimum Distance From Schools
Baltimore Moves to Zone Smoke Shops, Set Minimum Distance From Schools
Baltimore’s City Council in Maryland, building on recently enacted restrictions on “small box” dollar-store chains, has proposed a package of regulations for tobacco and vape retailers. The measures would create a standalone land-use category for “smoke shops,” establish distance buffers from schools and parks, limit exterior signage brightness, and schedule an informational hearing.
Oct.29 by 2FIRSTS.ai
The Mumbai Criminal Investigation Department in India seized about $40,000 worth of smuggled e-cigarettes and arrested one suspect
The Mumbai Criminal Investigation Department in India seized about $40,000 worth of smuggled e-cigarettes and arrested one suspect
The Mumbai Criminal Investigation Department (CID) in India seized a batch of smuggled e-cigarettes worth approximately 3.2 million rupees (approximately $40,000) and arrested a suspect, Ravindra Kishore Dedia. The suspect is currently being questioned, and police are tracking down other members of the smuggling network.
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Heaven Gifts to Cease Sale of Flavored E-Cigarettes in California as Part of Settlement with NJOY: Court to Issue Permanent Injunction.
Heaven Gifts to Cease Sale of Flavored E-Cigarettes in California as Part of Settlement with NJOY: Court to Issue Permanent Injunction.
Heaven Gifts agrees to stop selling flavored disposable e-cigarettes in California as part of settlement with NJOY.
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2Firsts Feature | The “Pink Tax” in Vaping: How Women-Centric Design and Pricing Are Recasting the Competitive Landscape
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Overseas e-cig brands are embracing “for her” designs, turning devices into fashion accessories. 2Firsts notes a new “pink tax” emerging through design and pricing, reflecting shifting gender and branding strategies.
Oct.20
DARE Warns Malaysia: Vaping Bans Will Expand Illicit Market; Strengthen Enforcement Within Existing Framework
DARE Warns Malaysia: Vaping Bans Will Expand Illicit Market; Strengthen Enforcement Within Existing Framework
Malaysia’s policy think tank Datametrics Research and Information Sdn Bhd (DARE) cautions that state- or nationwide bans on e-cigarettes would fuel the illicit market, weaken investor confidence, reduce tax revenues, and cost jobs. DARE argues that authorities should prioritize consistent enforcement under existing laws rather than impose new prohibitions.
Sep.28 by 2FIRSTS.ai